Vox Day’s Alt-Hero Gambit

Vox Day is an intriguing figure.  He is literally putting his money where his mouth is.  His right-wing entrepreneurial activities include (among other things) commercial endeavors in book publishing, video games and now comic books.  In just a few years he has impacted the cloistered and SJW infested world of the Hugo awards and spread the gospel of confronting social justice thugs with his books on SJWs.

His latest venture is the comic book kickstarter that garnered a quarter of a million dollars and has allowed him to hire some of the best talent from the pre-SJW converged past of DC Comics. (Chuck Dixon, the creator of Bane and Frank Fosco, a talented artist who has worked for DC and Marvel).  The effort will involve several separate imprints.  One imprint is called Alt-Hero and is explicitly aimed at combatting the politically correct conventions of modern SJW converged Marvel Comics with in-your-face right-wing heroes.  In addition, there is an imprint called Avalon which will be an entirely original work of Chuck Dixon chronicling the super heroes in his imagined city Avalon.  Dixon has said that Vox has given him free rein to create the Avalon universe according to his own creative vision.  And that is why I am very excited about this venture.

As I have stated previously, I’m in no way, shape or form a comic book enthusiast.  But I recognize how employing talented creators to work without the disabling effects of politically motivated orthodoxies has the potential of attracting the customers who have walked away from comics because of these very problems.  That is exactly what needs to be tried.  If it succeeds even on a limited basis it can act as a template for other areas of the culture that are currently strangulating under leftist control.  Vox’s Castalia House publishing business produces fiction and non-fiction that is unaffected by politically correct ideology.  I’ve enjoyed a number of these books.  And even though I don’t follow comics I did enjoy the Bane character in the third Batman movie (Dark Knight Rising).  He was wonderfully evil and an amazing agent of chaos.  I have to assume that Mr. Dixon has some amusing things to share in this Avalon story line so I intend to try it out when it becomes available.

My larger point is that Vox is demonstrating what needs to be done.  Look at the niches the converged industries provide for a right-wing alternative and give it a try.  The internet is the great leveler of all things entrepreneurial.  If you can imagine a thing that has a market you can market it there.  I’ll add Alt-Hero and Avalon to my list of Right-Wing Businesses.

Vox is an enormously polarizing figure.  But he is a trailblazer for anyone on the right who wants to be part of the solution to the vacuum that is all that’s left of right-wing cultural institutions.  Don’t like left wing news, then blog.  Don’t like the left-wing NYT Best Seller’s List, then patronize right wing publishers and authors.  Don’t want your kids to have to read about or go see a movie about gay Spiderman or transsexual Thor, then maybe buy a few of Vox’s comics for them instead.  To be consistent, I guess I’ll have to put my money where my mouth is.  Comic books?  Who woulda thunk it?

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