The ZMan has a post today ( The Narcotic of Minor Celebrity ), that should be of interest to most of us who are the audience for the right wing blogs and sites. All of these judgements are extremely subjective and it definitely matters whose ox is being gored but there are some good points being raised. It’s the nature of modern web commerce that drama increases web traffic and so we get a lot of drama. But attacking each other turns it into a zero sum game where someone wins and someone loses. That doesn’t build a community. I guess the question comes down to what the right wing web presence will look like in the future. And it’s an important question. Twitter, Facebook and YouTube are shutting down conservative content providers and Google has demonstrated its willingness to selectively hide right wing content. Assuming that nothing changes another method for promoting right wing messages and businesses will be needed. With respect to this I have a little bit of interesting data. I tried out Google AdWords for about a year. I determined that the clicks from that source had an almost 100% bounce rate and almost never returned. So chances are they are click-farm zombie hits. And this highlights the necessity for growing our own stuff and supporting an ecosystem on the right. This will require a certain amount of cooperation and also a reasonable amount of tolerance for people with at least slightly different ideologies. I see the bickering and purity tests as counterproductive. I don’t espouse locking hands and singing kumbaya with the SJWs but I don’t think there is any danger of that anyway. I think that attacking people who are more or less on our side is slowing down the coalescing of a consensus that is occurring on the right. What seems to be missing is a framework that allows all these disparate elements to engage and allow for synergy. I imagine the Republican party should be that framework except it’s not. It’s part of the problem instead. It’s more or less occupied territory. I’d say we need a new party except that’s a recipe for disaster. What’s needed is a cultural/commercial enterprise to give the right a space to interact. The closest thing I can think of is a right wing version of Amazon. That’s a tall order. Maybe Peter Thiel could get to work on it. In the meantime we all should do our part to support anything that halfway looks like a step in the right direction. But boy it’s hard to find.