Trump’s Version of the Drum Beat

If you think back to the days of the Iraq War you remember a daily media campaign of discouragement and delegitimization that was accurately described at the time as a drum beat.  Newscasters at CBS, CNN and other outlets kept up a daily count of casualties, atrocities and protests.  Any bad news, no matter how random was heaped on top of the war news and spun as further proof of the Bush incompetence.  When a hurricane hit New Orleans and flooding and loss of life occurred due to the incompetence of the Democrat mayor it was hammered at continuously as the racist agenda of George Bush.  Completely fabricated stories of bodies floating along main streets and violent acts of desperation were sprinkled in the daily news and pointed to as proof of the apocalypse engulfing America.

This drum beat was not the primary cause of the Democrat electoral success in 2006 and 2008 but it was the intensifier that made the victory so complete.  And it shows you that the media has a basic strategy for intensifying the effect of a news story.  And that it is effective.  At the time this was a source of great frustration for me.  The ploy was so obviously false and artificial that it offended my sense of logic.  After all, people weren’t that stupid and gullible.  They must have been able to see they were being manipulated.  Apparently, I was not the target for these messages and so I couldn’t understand their effect.  But grudgingly I learned their potency.

Donald Trump is a creature of the media.  He moves through it and thrives in it like a fish in water.  It’s his natural element.  And that is a good thing for our side.  He recognizes how media works.  He knows that the MSM will do the same thing to him that they did to Bush.  They will conflate the Mueller probe with school shootings with rises in gasoline prices with rain on the weekend.  They don’t care if there is any logic or connection.  They are looking to aggravate the population any way they can.

So, what will Donald trump do?  He’ll fight fire with fire.  He is doing a little bit of drum beating of his own.  Every day he has a tweet or two showing the dishonesty of the media and the effectiveness of his administration.  And every day there are several stories coming out of the Inspector General’s investigation of the Justice Department and the House investigation into the Russia probe.  And this goes on day after day after day.  And every few months an FBI bigwig is fired and then there is a flurry of news about the details of how that ties into the other investigations and how this will spawn other investigations, and on and on and on.  And for me this is annoying and boring and obviously, transparently contrived.  And it’s effective.

So that’s why I am both aggravated and satisfied with the current state of affairs.  The annoying nature of the Kabuki theater drives me insane.  But the knowledge that this is exactly what is needed to both stymie the MSM methodology and also build public opinion for the eventual killing stroke allows me to agree with the strategy.  But I wish I had a time machine.  I’d love to wake up tomorrow and see footage of Mueller getting the bum’s rush out the back door of the Justice Department and  James Comey giving testimony against Loretta Lynch to save his own hide.  But my flux capacitor is in the shop so I guess I’ll just enjoy the warm weather and read a few more tweets about Robert Mueller being very unfair.