German gun maker Heckler and Koch must have had a woman on their marketing team typing away on Twitter when she decided to put in her two cents about Miller Lite’s war on bikini models. Eventually someone with a brain caught onto what was going on and deleted the offending tweets. And then they put up the tweet at the bottom of this post to distance themselves from the statement. It will be interesting to see how this progresses.
The screenshots are forever. What a bad, bad, bad decision to tweet something like this and to allow whoever tweeted it to have access to your social media. You guys didn’t learn anything from @budlight? pic.twitter.com/cvA3PhMZB6
— Umbral Plains Scourer 🇺🇸 (@eyerdrone) May 17, 2023
The Road Forward. pic.twitter.com/qdMEo3NiWm
— Heckler & Koch (@HecklerAndKoch) May 17, 2023
And the reactions
Hey @HecklerAndKoch, I’m confused.
What made you go from proud purveyor of feminist drivel to deleting these threads?
Did you really not believe it, or did you realize having some feminist ideologue chastise your customers probably wasn’t brilliant? pic.twitter.com/j9snviT7MG
— Atticus Franklin (@AtticusFranklin) May 16, 2023
The @HecklerAndKoch social media team today: pic.twitter.com/JsDTHXGGSE
— Oilfield Rando (@Oilfield_Rando) May 16, 2023
I'm not into gun or beer bunnies anyway.
But I'm really not into companies trying to be my mom.
— Coyote (@Coyote443) May 16, 2023
#HK
You guys today: "Mistakes were made."You guys yesterday: pic.twitter.com/1ocRueOcET
— Emergent Perspective (@_emergent_) May 17, 2023
The @HecklerAndKoch Boss listening to the excuses before they posted their sign meme… pic.twitter.com/KLDAN0le2G
— Grand Admiral of Propaganda (@TheIOGuy) May 18, 2023
Guess I don't have to add a third one. pic.twitter.com/Gqz5q1HPjN
— Dr_Insensitive_Jerk (@DrInsensitive) May 17, 2023