One angle about the whole “SS Hitler” affair is how weird it is to feign outrage at a clothing company over the perception that the ads are mainly targeting White people, yet examples abound of marketing aimed at other demographics for specific products. I mean, Abercrombie & Fitch, Banana Republic, American Eagle, and a slew of other clothing brands are mostly White-coded, so it’s not the 2nd coming of the Waffen-SS when their ads reflect that.
I didn’t know many non-melanated folks who were mad brands like Footlocker, FUBU, and Urban Outfitters didn’t overtly pander to their demographic. Furthermore, no one is stopping minorities from purchasing these styles of clothes if they so choose. Social media (and parts of mainstream media) pretend that people are posted up at the store entrance in the malls, keeping minorities out as if it’s 1954 Little Rock.
Sydney Sweeney is an American actress. Among other things she has blonde hair, blue eyes, a very pretty face and a figure that would be considered extremely attractive by most normal men. She did a commercial for a clothing manufacturer called American Eagle that is for blue jeans. So, the joke is that Sydney Sweeney has good jeans which sounds the same as “good genes.”
And because she is sort of the poster girl for attractive white women this has been deemed to be some kind of crime against humanity. The usual suspects (feminists, anti-white bigots and ugly women) have declared this not only white supremacy and racism but also fascism. In other words, Sydney Sweeney is an agent of the Nazi party trying to bring on the genocide of non-white, non-blonde and non-blue-eyed women everywhere. Boy, that’s some trick.
I’ve watched a few of the angry videos. The less unhinged ones are upset because young women and girls will be “harmed” because they don’t look like Sweeney and so they’ll have their self-esteem bruised. It’s interesting. I’ve watched a number of movies and commercials with guys like Brad Pitt and Robert Redford in his day and even though I lack some of their classic northwestern European charm I always managed to resist the urge to kill myself or hide under a rock. And come to think of it, Camera Girl’s hair is brown and her eyes are hazel so how did she manage to survive the onslaught of the Swedish Bikini Team and other equally blonde and blue-eyed fashion stereotypes that filled the television screens in her youth?
Now, do I think that the jeans commercial is an obvious commercial use of sex to sell clothing? Of course it is. But in what way is that a new thing? And hasn’t the last ten years of trying to use anything but young, fit, shapely, white blonde women as models been a pretty pathetic failure? Even Victoria’s Secret tried to use overweight and non-white models to sell their lingerie and it almost bankrupted the company.
As to the race, hair and eye colors of the models, I’m sure in today’s multi-ethnic society a cross-section of beautiful women will surely help maximize the appeal for advertisers. But it seems that the decade long experiment of excluding white women from modelling is being abandoned and Sydney Sweeney is just a shot across the bow to announce that America likes pretty blondes again. Gee, what a surprise.
But this is a free country. The other jeans manufacturers are free to use overweight models of any and all ethnicities. They can even use trans-women and extol the tuckable nature of their pants for this special demographic. They can have the women looking especially unfeminine with their heads shaved or half shaved, with piercings and nose rings and tattoos and as flat chested as boys. Whatever makes them happy. But one thing is definitely true. Billions of people are looking at the American Eagle ad and they’re gonna sell a lot of jeans.