{"id":1970,"date":"2017-12-27T22:33:38","date_gmt":"2017-12-28T03:33:38","guid":{"rendered":"http:\/\/orionscoldfire.com\/?p=1970"},"modified":"2017-12-27T22:33:38","modified_gmt":"2017-12-28T03:33:38","slug":"the-future-of-photography","status":"publish","type":"post","link":"https:\/\/orionscoldfire.com\/index.php\/2017\/12\/27\/the-future-of-photography\/","title":{"rendered":"The Future of Photography"},"content":{"rendered":"<p>Today I was watching a video on photography by Tony Northrup<\/p>\n<p>(<a href=\"https:\/\/www.youtube.com\/watch?v=Za2AeCujDZk&amp;feature=youtu.be\">https:\/\/www.youtube.com\/watch?v=Za2AeCujDZk&amp;feature=youtu.be<\/a>) .\u00a0 Basically, it\u2019s one of those \u201cHere are my predictions for 2018\u201d videos.\u00a0 Tony goes through Canon, Nikon, Sony, Panasonic, Olympus, Pentax and Fuji.\u00a0 He has a variety of predictions and comments.\u00a0 Some interesting, some obvious, some debatable.\u00a0 What I found significant was a couple of statements he made about Canon and Nikon.\u00a0 Apparently both Canon and Nikon are expected to produce full frame mirrorless models in 2018.\u00a0 And in addition, Tony noted that last year Sony passed Nikon to become the second largest producer of full frame cameras and that the way things are going Sony will pass Canon in 2018 to become the largest.<\/p>\n<p>And that is actually sort of amazing.\u00a0 Tony Northrup is a former mirrorless skeptic.\u00a0 Up until the second generation of the A7 system he doubted that a full-frame mirrorless camera would ever have the autofocus ability to compete against the professional grade Nikon and Canon models.\u00a0 But in just three years Sony has gone from a novelty camera manufacturer to where they are now.\u00a0 Now, having been the victim of years of Sony dithering I can state categorically that their success has nothing to do with superior implementation of their products.\u00a0 Anyone who has had to deal with the Sony camera menus knows that\u2019s simply not the case.\u00a0 So, what it must be, is that the time of the DSLR is past and the advantages of the mirrorless camera are now so obvious that even Sony can\u2019t help but succeed.<\/p>\n<p>So, if it\u2019s to be mirrorless cameras going forward, who will be left standing when the dust settles?\u00a0 Will Canon and Nikon pivot and reinvent themselves as mirrorless camera companies?\u00a0 Will Sony parlay their electronic and video expertise to dominate market? Or will one of the other mirrorless companies like Fuji or the micro four thirds manufacturers take advantage of their smaller form factor to pull ahead?<\/p>\n<p>Who knows?\u00a0 Certainly not me.\u00a0 But at least I feel like I\u2019ve won the first part of the bet I took when I stuck with Sony when they went from DSLR to mirrorless.\u00a0 Now all they have to do is get out of their own way and give their customers the cameras and lenses they want to buy.\u00a0 This year they came out with two amazing cameras, the A9 and the A7R III.\u00a0 Both cameras are essentially ground breaking.\u00a0 The A9 is the first mirrorless camera that could easily be used by either a professional sports shooter or a wedding photographer and perform as well as if not in some ways better than the Canon and Nikon equivalents.\u00a0 The A7R III is a versatile high megapixel camera that can perform at the level of Nikon and Canon enthusiast cameras for everything from landscape to portrait to occasion shooting while providing the very best picture quality available.\u00a0 What remains for them is to finish off the line up with updates of their high ISO stills \/ video camera (the A7S III) and the basic A7 III plain vanilla version.\u00a0 Once the larger battery, better autofocus and joystick control of the A9 is introduced into these updates, Sony will have provided mirrorless shooters with the tools they\u2019ve been waiting for.\u00a0 And it will become difficult for Canon and Nikon to convince the market that mirrorless cameras haven\u2019t already matched DSLR performance and in some ways surpassed it.\u00a0 When I tested out the A9 last summer and saw what it\u2019s like to shoot continuously with absolutely no blackout between frames I knew that mirrorless was the future.\u00a0 And when I saw how good the autofocus on that camera was I no longer doubted that Sony might be a part of that future.<\/p>\n<p>So, the great mirrorless game is afoot.\u00a0 Who will take an early lead and who will be left at the gate?\u00a0 Predicting these kinds of things is almost impossible.\u00a0 But I\u2019ll string along with Sony for the foreseeable future.\u00a0 They\u2019ve chosen wisely and are now fighting on their own electronics turf instead of on the DSLR field.\u00a0 I like their chances.\u00a0 But I have to say that after following along with these guys for all these years I have a sort of fatalism about how clueless they can be about avoiding obvious problems.\u00a0 Please Sony, don\u2019t screw it up.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today I was watching a video on photography by Tony Northrup (https:\/\/www.youtube.com\/watch?v=Za2AeCujDZk&amp;feature=youtu.be) .\u00a0 Basically, it\u2019s one of those \u201cHere are my predictions for 2018\u201d videos.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[618,33,20,32,330,617,445,34],"class_list":["post-1970","post","type-post","status-publish","format-standard","hentry","category-photography","tag-canon-and-nikon-mirrorless-cameras","tag-mirrorless","tag-sony","tag-sony-a7-cameras","tag-sony-a7-iii","tag-sony-a7r-iii","tag-sony-a7s-iii","tag-sony-a9"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Future of Photography - Orion&#039;s Cold Fire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orionscoldfire.com\/index.php\/2017\/12\/27\/the-future-of-photography\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of Photography - Orion&#039;s Cold Fire\" \/>\n<meta property=\"og:description\" content=\"Today I was watching a video on photography by Tony Northrup (https:\/\/www.youtube.com\/watch?v=Za2AeCujDZk&amp;feature=youtu.be) .\u00a0 Basically, it\u2019s one of those \u201cHere are my predictions for 2018\u201d videos.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orionscoldfire.com\/index.php\/2017\/12\/27\/the-future-of-photography\/\" \/>\n<meta property=\"og:site_name\" content=\"Orion&#039;s Cold Fire\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-28T03:33:38+00:00\" \/>\n<meta name=\"author\" content=\"photog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@orionscoldfire\" \/>\n<meta name=\"twitter:site\" content=\"@orionscoldfire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"photog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/orionscoldfire.com\/index.php\/2017\/12\/27\/the-future-of-photography\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/orionscoldfire.com\/index.php\/2017\/12\/27\/the-future-of-photography\/\"},\"author\":{\"name\":\"photog\",\"@id\":\"https:\/\/orionscoldfire.com\/#\/schema\/person\/d11e80f83f3825ce9fe38a5303eb64d3\"},\"headline\":\"The Future of Photography\",\"datePublished\":\"2017-12-28T03:33:38+00:00\",\"dateModified\":\"2017-12-28T03:33:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/orionscoldfire.com\/index.php\/2017\/12\/27\/the-future-of-photography\/\"},\"wordCount\":747,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\/\/orionscoldfire.com\/#organization\"},\"keywords\":[\"Canon and Nikon mirrorless cameras\",\"mirrorless\",\"Sony\",\"Sony A7 cameras\",\"Sony A7 III\",\"Sony A7R III\",\"Sony A7S III\",\"Sony A9\"],\"articleSection\":[\"Photography\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/orionscoldfire.com\/index.php\/2017\/12\/27\/the-future-of-photography\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/orionscoldfire.com\/index.php\/2017\/12\/27\/the-future-of-photography\/\",\"url\":\"https:\/\/orionscoldfire.com\/index.php\/2017\/12\/27\/the-future-of-photography\/\",\"name\":\"The Future of Photography - Orion&#039;s Cold Fire\",\"isPartOf\":{\"@id\":\"https:\/\/orionscoldfire.com\/#website\"},\"datePublished\":\"2017-12-28T03:33:38+00:00\",\"dateModified\":\"2017-12-28T03:33:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/orionscoldfire.com\/index.php\/2017\/12\/27\/the-future-of-photography\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/orionscoldfire.com\/index.php\/2017\/12\/27\/the-future-of-photography\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/orionscoldfire.com\/index.php\/2017\/12\/27\/the-future-of-photography\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/orionscoldfire.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Future of Photography\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/orionscoldfire.com\/#website\",\"url\":\"https:\/\/orionscoldfire.com\/\",\"name\":\"Orion&#039;s Cold Fire\",\"description\":\"All the Secrets of the Universe and Some Really Important Stuff Too!\",\"publisher\":{\"@id\":\"https:\/\/orionscoldfire.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/orionscoldfire.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/orionscoldfire.com\/#organization\",\"name\":\"Orion's Cold Fire\",\"url\":\"https:\/\/orionscoldfire.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/orionscoldfire.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/orionscoldfire.com\/wp-content\/uploads\/2018\/05\/DSC06141.jpg\",\"contentUrl\":\"https:\/\/orionscoldfire.com\/wp-content\/uploads\/2018\/05\/DSC06141.jpg\",\"width\":4022,\"height\":1419,\"caption\":\"Orion's Cold Fire\"},\"image\":{\"@id\":\"https:\/\/orionscoldfire.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/twitter.com\/orionscoldfire\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/orionscoldfire.com\/#\/schema\/person\/d11e80f83f3825ce9fe38a5303eb64d3\",\"name\":\"photog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/orionscoldfire.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/orionscoldfire.com\/wp-content\/uploads\/2023\/03\/photog-image.jpg\",\"contentUrl\":\"https:\/\/orionscoldfire.com\/wp-content\/uploads\/2023\/03\/photog-image.jpg\",\"caption\":\"photog\"},\"url\":\"https:\/\/orionscoldfire.com\/index.php\/author\/photog\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Future of Photography - Orion&#039;s Cold Fire","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/orionscoldfire.com\/index.php\/2017\/12\/27\/the-future-of-photography\/","og_locale":"en_US","og_type":"article","og_title":"The Future of Photography - Orion&#039;s Cold Fire","og_description":"Today I was watching a video on photography by Tony Northrup (https:\/\/www.youtube.com\/watch?v=Za2AeCujDZk&amp;feature=youtu.be) .\u00a0 Basically, it\u2019s one of those \u201cHere are my predictions for 2018\u201d videos.\u00a0","og_url":"https:\/\/orionscoldfire.com\/index.php\/2017\/12\/27\/the-future-of-photography\/","og_site_name":"Orion&#039;s Cold Fire","article_published_time":"2017-12-28T03:33:38+00:00","author":"photog","twitter_card":"summary_large_image","twitter_creator":"@orionscoldfire","twitter_site":"@orionscoldfire","twitter_misc":{"Written by":"photog","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/orionscoldfire.com\/index.php\/2017\/12\/27\/the-future-of-photography\/#article","isPartOf":{"@id":"https:\/\/orionscoldfire.com\/index.php\/2017\/12\/27\/the-future-of-photography\/"},"author":{"name":"photog","@id":"https:\/\/orionscoldfire.com\/#\/schema\/person\/d11e80f83f3825ce9fe38a5303eb64d3"},"headline":"The Future of Photography","datePublished":"2017-12-28T03:33:38+00:00","dateModified":"2017-12-28T03:33:38+00:00","mainEntityOfPage":{"@id":"https:\/\/orionscoldfire.com\/index.php\/2017\/12\/27\/the-future-of-photography\/"},"wordCount":747,"commentCount":3,"publisher":{"@id":"https:\/\/orionscoldfire.com\/#organization"},"keywords":["Canon and Nikon mirrorless cameras","mirrorless","Sony","Sony A7 cameras","Sony A7 III","Sony A7R III","Sony A7S III","Sony A9"],"articleSection":["Photography"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/orionscoldfire.com\/index.php\/2017\/12\/27\/the-future-of-photography\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/orionscoldfire.com\/index.php\/2017\/12\/27\/the-future-of-photography\/","url":"https:\/\/orionscoldfire.com\/index.php\/2017\/12\/27\/the-future-of-photography\/","name":"The Future of Photography - Orion&#039;s Cold Fire","isPartOf":{"@id":"https:\/\/orionscoldfire.com\/#website"},"datePublished":"2017-12-28T03:33:38+00:00","dateModified":"2017-12-28T03:33:38+00:00","breadcrumb":{"@id":"https:\/\/orionscoldfire.com\/index.php\/2017\/12\/27\/the-future-of-photography\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/orionscoldfire.com\/index.php\/2017\/12\/27\/the-future-of-photography\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/orionscoldfire.com\/index.php\/2017\/12\/27\/the-future-of-photography\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/orionscoldfire.com\/"},{"@type":"ListItem","position":2,"name":"The Future of Photography"}]},{"@type":"WebSite","@id":"https:\/\/orionscoldfire.com\/#website","url":"https:\/\/orionscoldfire.com\/","name":"Orion&#039;s Cold Fire","description":"All the Secrets of the Universe and Some Really Important Stuff Too!","publisher":{"@id":"https:\/\/orionscoldfire.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/orionscoldfire.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/orionscoldfire.com\/#organization","name":"Orion's Cold Fire","url":"https:\/\/orionscoldfire.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/orionscoldfire.com\/#\/schema\/logo\/image\/","url":"https:\/\/orionscoldfire.com\/wp-content\/uploads\/2018\/05\/DSC06141.jpg","contentUrl":"https:\/\/orionscoldfire.com\/wp-content\/uploads\/2018\/05\/DSC06141.jpg","width":4022,"height":1419,"caption":"Orion's Cold Fire"},"image":{"@id":"https:\/\/orionscoldfire.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/twitter.com\/orionscoldfire"]},{"@type":"Person","@id":"https:\/\/orionscoldfire.com\/#\/schema\/person\/d11e80f83f3825ce9fe38a5303eb64d3","name":"photog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/orionscoldfire.com\/#\/schema\/person\/image\/","url":"https:\/\/orionscoldfire.com\/wp-content\/uploads\/2023\/03\/photog-image.jpg","contentUrl":"https:\/\/orionscoldfire.com\/wp-content\/uploads\/2023\/03\/photog-image.jpg","caption":"photog"},"url":"https:\/\/orionscoldfire.com\/index.php\/author\/photog\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/orionscoldfire.com\/index.php\/wp-json\/wp\/v2\/posts\/1970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orionscoldfire.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orionscoldfire.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orionscoldfire.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orionscoldfire.com\/index.php\/wp-json\/wp\/v2\/comments?post=1970"}],"version-history":[{"count":1,"href":"https:\/\/orionscoldfire.com\/index.php\/wp-json\/wp\/v2\/posts\/1970\/revisions"}],"predecessor-version":[{"id":1971,"href":"https:\/\/orionscoldfire.com\/index.php\/wp-json\/wp\/v2\/posts\/1970\/revisions\/1971"}],"wp:attachment":[{"href":"https:\/\/orionscoldfire.com\/index.php\/wp-json\/wp\/v2\/media?parent=1970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orionscoldfire.com\/index.php\/wp-json\/wp\/v2\/categories?post=1970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orionscoldfire.com\/index.php\/wp-json\/wp\/v2\/tags?post=1970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}