Elon Musk has jumped into the middle of the culture war with both feet you could say.\u00a0 He\u2019s spent fifty-five billion dollars buying a company that the Left thinks must belong to them and that has ticked off the powers that be.\u00a0 He\u2019s refused to disenfranchise the various deniers; COVID, climate, election, you name it.\u00a0 He\u2019s even pardoned Donald Trump.\u00a0 And now he\u2019s unbanned everyone who hasn\u2019t broken the law getting kicked off.\u00a0 He\u2019s a heretic and must be punished!<\/p>\n
Essentially, he\u2019s embraced the deplorables.\u00a0 Why?\u00a0 I have a theory.<\/p>\n
I think Elon Musk sees an opportunity.\u00a0 The cultural divide in the United States is a powerful force.\u00a0 And power, if harnessed correctly is one of the most valuable commodities there is.\u00a0 The endless conflict between the Left and Right on Twitter is far from a useful activity.\u00a0 Nevertheless, it is an energetic process.\u00a0 It doesn\u2019t produce much light but it does produce heat.\u00a0 And heat is a kind of energy.\u00a0 And it attracts attention and in some ways that was the main product that Twitter sold during the Trump presidency.\u00a0 Even with the biased treatment of the two political sides there was an active interest in the antics on Twitter.<\/p>\n
And yet Twitter never made any money.\u00a0 And as the field of battle on Twitter became more and more tilted against the Right it lost more and more money.\u00a0 I think Elon realized that Twitter was run by very stupid people that had no clue how to harness the tool they\u2019d been given by the government.\u00a0 After all, the big tech companies exist because the intelligence agencies subsidize their operation in order to use their data feeds as surveillance resources.<\/p>\n
I think he realized that if someone smart were running things a profit could be extracted from the operation.\u00a0 And I\u2019m only guessing, but I suspect he would like to use the outsider status of the deplorables as a marketing mechanism.\u00a0 Here is an enormous pool of people who have been demonized, mocked and whose purchase preferences have been the target of a campaign of eradication.\u00a0 Think about it.\u00a0 Hollywood, television and the major corporations have outlawed anything that doesn\u2019t wholeheartedly embrace and display the woke message.\u00a0 Old movies and shows have to be remade just to insert abnormal sexual lifestyles and minority characters.\u00a0 In fact, Hollywood has an actual quota system for actors and production crew.\u00a0 Straight white men need not apply.<\/p>\n
Suppose Elon has decided that this large unappreciated market that is just sitting, waiting for someone to embrace it could make him a lot of money.\u00a0 Wouldn\u2019t he be the obvious person to take advantage?\u00a0 And the beauty of it is he doesn\u2019t even have to lose the other part of the market.\u00a0 He doesn\u2019t have to reject the woke.\u00a0 All he needs to do is provide an option for each side.<\/p>\n
Door Number One could be the present woke system.\u00a0 It would have all the rainbow and BLM flags flying in the breeze.\u00a0 There would be trans this, trans that and trans the other thing as far as the eye could see.\u00a0 Basically, he just links to Disney and Amazon.\u00a0 But to take advantage of the other half of the world it would require Door Number Two.<\/p>\n
It could be a tiny button with a huge warning label that cautioned the general public that down this path are forbidden things.\u00a0 Books and movies where the cowboys are the good guys and Thomas Jefferson isn\u2019t a monster.\u00a0 There would be historical dramas about Rome and Greece, Tudor England and the Age of Exploration, where all the actors were (gasp!) white.\u00a0 It would have an explicit bias toward normalcy and it would be unabashedly proud of the western tradition.\u00a0 Even Christopher Columbus would still have a place of honor.\u00a0 Every boy meets girl plot line would feature a real boy and a real girl.\u00a0 Oh, the horror.\u00a0 Someone alert GLAAD.<\/p>\n
So, Elon Musk is positioned to take advantage of almost half the population looking for someone to sponsor them and sell them things that somehow are now forbidden.\u00a0 He could be the Jeff Bezos of the Right. His Lord of the Rings series wouldn\u2019t have to have trans-hobbits and boss-girl Galadriel.\u00a0 He could just follow the books.\u00a0 His payment system could be PayPal or it could be his own.\u00a0 And it could be a bank and a crowd funding platform too. \u00a0As he\u2019s said he could have his own cell-phone company too.\u00a0 None of this stuff is rocket science and he is a rocket scientist!\u00a0 All these things could be packaged to people who currently feel left out by the woke business world.\u00a0 All he has to do is take our money and get richer.<\/p>\n
So, think about it Elon.\u00a0 Currently you\u2019re losing a billion dollars a year catering to woke snowflakes who spend all their time complaining about their feelings and are too cheap to pay eight dollars a month to be certified on your website that they spend all their time on.\u00a0 Or you can sell things to people who like to pay cash, believe two plus two equals four, can tell the difference between a man and a woman and only ask for the minimum of respect.\u00a0 It\u2019s a pretty easy choice.<\/p>\n","protected":false},"excerpt":{"rendered":"
Elon Musk has jumped into the middle of the culture war with both feet you could say.\u00a0 He\u2019s spent fifty-five billion dollars buying a company<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[320,3011,799,1341,2517,466],"class_list":["post-21253","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-alternative-platforms","tag-anti-woke","tag-build-your-own-platforms","tag-building-new-institutions","tag-elon-musk","tag-twitter"],"yoast_head":"\n