News that Anheuser Busch has replaced the woke harpy who was their VP of Marketing for Bud Light was a nice little surprise today but it doesn\u2019t mean much.\u00a0 In fact, it\u2019s just window dressing.\u00a0 The interesting thing will be to see if the beer drinking public perseveres in their desire to punish Anheuser Busch for the slap in the face, they gave them.<\/p>\n
Now, Anheuser Busch is not a normal case.\u00a0 It\u2019s possible that the majority of people who drink Bud Light are non-leftists.\u00a0 That means that a serious boycott of their product by the Right would have very serious consequences for the company.\u00a0 Potentially it could get so bad that the CEO might be willing to give a real apology.\u00a0 You know grovel and say exactly how infuriating and stupid it was for them to allow some elitist shrew to lecture her customers about the need to stop acting like men and act more like a mental case who dresses and acts as if he\u2019s Audrey Hepburn.\u00a0 Now that would be worth seeing and hearing.<\/p>\n
As I said Anheuser Busch is a very unusual case.\u00a0 Most companies have shown they can get away with insulting their conservative patrons.\u00a0 Look at the NFL, MLB, NBA and NHL.\u00a0 Now the last of those is still resisting a little.\u00a0 Some of the players refuse to wear the rainbow jersey.\u00a0 And good for them.\u00a0 But the rest of them have adopted the woke mantras without a fight.\u00a0 That\u2019s not to say it hasn\u2019t cost them some money.\u00a0 Before I stopped caring all together, I noticed that NFL stadiums were looking pretty empty after the BLM takeover and the famous kneeling campaign during the national anthem.\u00a0 And I see that ESPN is losing a lot of money.\u00a0 So much so that Disney is trying to spin it off.\u00a0 I take these as partly the economic consequences of them disrespecting a goodly chunk of their fans.\u00a0 But basically, these companies have embraced the woke agenda and it hasn\u2019t been fatal.<\/p>\n
And that\u2019s what makes the Anheuser Busch situation so exciting.\u00a0 Finally, we might be looking at a corporation that has no choice but to admit its mistake and change course.\u00a0 After all this is not a good market right now.\u00a0 Inflation is taking a huge chunk out of everyone\u2019s paychecks and there are no woke customers who will be taking the place of the current Bud Light drinkers.\u00a0 The Millennials and Zoomers drink craft beers.\u00a0 Bud\u2019s not their thing.\u00a0 Losing out on the summer beer drinking season would be disastrous for the company.\u00a0 So maybe this will be a very good \u201cteachable moment.\u201d<\/p>\n
The only thing that hasn\u2019t been thought about is what would qualify as an adequate reparation.\u00a0 Without a doubt it requires an apology that includes the words, \u201cWe apologize for insulting our customers and we promise not to tell you how you should think and feel.\u201d\u00a0 In addition, they should do actual market research to find out what their present customer base enjoys in Bud Light advertising.\u00a0 Who knows, maybe they actually enjoyed the stupid frog commercials from twenty years ago.\u00a0 Or maybe they liked the beach commercials with the girls in skimpy bathing suits.\u00a0 But whatever it is they should think about finding out what people like before telling them what they should like.<\/p>\n
But what I really hope is that the boycott is permanent.\u00a0 Some other beer company makes a play for the Bud Light customers using traditional American advertising themes like summer fun and actual women and men.\u00a0 Anheuser Bush deserves to be made an example and allowed to crash and burn as a testament to what stupid marketing can cause.<\/p>\n
So, let\u2019s see what happens.\u00a0 If the boycott fails it\u2019ll be one more shovel of dirt in our grave.\u00a0 One more sign that the new America is a hopeless place to live.\u00a0 But let\u2019s wait.\u00a0 It\u2019s worth finding out.\u00a0 Maybe there\u2019s a little bit of hope left.<\/p>\n","protected":false},"excerpt":{"rendered":"
News that Anheuser Busch has replaced the woke harpy who was their VP of Marketing for Bud Light was a nice little surprise today but<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[2866,3624],"class_list":["post-23367","post","type-post","status-publish","format-standard","hentry","category-current-events","tag-boycott-the-left","tag-transgender-madness"],"yoast_head":"\n