There was a concept a while back of Narrowcasting (as opposed to broadcasting) where you would aim for certain smaller markets via directed media like the internet. To some degree we see this happening with youtube and tiktok. The monetization would be direct from the consumers and perhaps via pre subscription schemes.<\/p>\n
It seems that Hollywood got the narrow part but not the monetezation part. In an analogy to the misquote of Pauline Kael they don\u2019t know anyone that voted for Donald Trump. Their audience is boomers who grew up in the late 1950s and early 1960s and are nostalgic for their college days and the protests against the Establishment. The boomers have not processed that\u00a0they<\/strong>\u00a0are now the Man. Meanwhile, Hollywood keeps churning out $200-400 million blockbusters aimed at that tiny (perhaps 5-20%) market demographic. Hollywood depends on the old 80s-2000s mix of movie theater, marketing of merchandise and resales for income. The thing is their little stunt of 2020 killed the theater, the Merch was for kids (or perhaps grand kids) which the boomers do not have, and residuals on the various streaming platforms residuals are bupkus compared to VHS\/DVD sales. The big Studios are like the last of the dinosaurs standing around in a swamp in Louisiana on the day of the KT boundary impact saying \u201cHey Ralph whats that pretty light in the south it isn\u2019t sunrise yet\u2026\u201d They\u2019re dead they just haven\u2019t figured it out yet, and the mammals are crouching in a variety of holes trying not to be eaten.<\/p>\n <\/p>\n