{"id":36376,"date":"2026-03-23T05:00:37","date_gmt":"2026-03-23T09:00:37","guid":{"rendered":"https:\/\/orionscoldfire.com\/?p=36376"},"modified":"2026-03-22T21:24:33","modified_gmt":"2026-03-23T01:24:33","slug":"various-public-relations","status":"publish","type":"post","link":"https:\/\/orionscoldfire.com\/index.php\/2026\/03\/23\/various-public-relations\/","title":{"rendered":"Various Public Relations"},"content":{"rendered":"<p>So, Tuesday I have a meeting with my marketer to see how I can achieve more of my goals for the launch.\u00a0 The book seems to be sustaining sales but I\u2019m not satisfied with the visibility with respect to reviews and general profile.\u00a0 As I\u2019ve mentioned I\u2019m going to find out just how large a giveaway I can expect to perform.\u00a0 Now, I have no idea whether this makes any sense at all.\u00a0 After all, as a tactic giving something away for free seems to be defeating the purpose of sales.\u00a0 But my whole reason for writing this book, is to get other people to read it too.\u00a0 And if you\u2019re competing with literally millions of other books and some of them have multi-billion-dollar companies marketing them then it may take extreme methods to break out of obscurity and catch the public\u2019s eye.\u00a0 And then again, I may just be kidding myself.\u00a0 But I think I\u2019m very close to making a decision on the path forward.<\/p>\n<p>And there\u2019s not much time left before I\u2019ll be overtaken by other responsibilities and projects.\u00a0 First Selectman Cthulhu has selected me as his personal spokesman with responsibilities for communicating his agenda to both the human population of Dunwich and also the trans-dimensional realm of the Great Old Ones.\u00a0 That\u2019s right I\u2019ll be updating his LinkedIn and TikTok pages.\u00a0 Currently he\u2019s asked me to edit out the use of words like crush, dismember, maim and devour in his recent communications.\u00a0 He\u2019s up for re-election and he needs to finesse his image quite a bit.\u00a0 I\u2019ve suggested he watch several of the recent Godzilla movies and figure out how to mimic the joie de vivre of that radioactive reptile who has managed to cultivate a laid back and avuncular style in the last few years.\u00a0 I told him he might want to think about a facelift.\u00a0 But then he reminded me that technically he really doesn\u2019t have a face.\u00a0 It\u2019s more of a foot with eyes, mouth and tentacles.\u00a0 Well, a rose by any other name.<\/p>\n<p><a href=\"https:\/\/orionscoldfire.com\/wp-content\/uploads\/2024\/02\/DSC02569.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27479\" src=\"https:\/\/orionscoldfire.com\/wp-content\/uploads\/2024\/02\/DSC02569.jpg\" alt=\"\" width=\"2251\" height=\"1434\" srcset=\"https:\/\/orionscoldfire.com\/wp-content\/uploads\/2024\/02\/DSC02569.jpg 2251w, https:\/\/orionscoldfire.com\/wp-content\/uploads\/2024\/02\/DSC02569-300x191.jpg 300w, https:\/\/orionscoldfire.com\/wp-content\/uploads\/2024\/02\/DSC02569-1024x652.jpg 1024w, https:\/\/orionscoldfire.com\/wp-content\/uploads\/2024\/02\/DSC02569-768x489.jpg 768w, https:\/\/orionscoldfire.com\/wp-content\/uploads\/2024\/02\/DSC02569-1536x979.jpg 1536w, https:\/\/orionscoldfire.com\/wp-content\/uploads\/2024\/02\/DSC02569-2048x1305.jpg 2048w\" sizes=\"auto, (max-width: 2251px) 100vw, 2251px\" \/><\/a><\/p>\n<p>On the home front, Mr. and Mrs. Mallard have returned to dismal puddle and seemed very satisfied with whatever slop has run into the swamp.\u00a0 Also, a pair of wood ducks have also appeared but I notice they are much more skittish than the mallards.\u00a0 Well, it takes all kinds.\u00a0 So far, we haven\u2019t seen any ducklings.\u00a0 Time will tell.<\/p>\n<p>And I\u2019ve cut down all of the raspberry canes and put about five pounds of 10-10-10 fertilizer on the bed in anticipation of a bumper crop this year.\u00a0 I\u2019m hoping it will expand significantly beyond the current patch and eventually triple into the whole garden.\u00a0 This is a matter of turning necessity into a virtue since nothing else seems to flourish besides raspberries in that soggy area.<\/p>\n<p>The southern ice sheet has retreated back to the massive driveway pile which is now only three feet high.\u00a0 At the current rate of retreat, I calculate it will disappear completely by Memorial Day.\u00a0 At which point the last of it will end up in my drink cooler for that barbecue event.<\/p>\n<p>Well, things are moving apace.\u00a0 Excelsior!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, Tuesday I have a meeting with my marketer to see how I can achieve more of my goals for the launch.\u00a0 The book seems<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[241,5,3366,1289,818,1263,237,4,242],"tags":[5147,3341,4638,1290,4484],"class_list":["post-36376","post","type-post","status-publish","format-standard","hentry","category-book-reviews","category-current-events","category-life-in-dunwich","category-fiction-by-me","category-ocf","category-stuff-that-personally-interests-me-miscellaneous","category-reviews","category-sff","category-sff-book-reviews","tag-book-marketing","tag-dunwich","tag-first-selectman-cthulhu","tag-my-fiction","tag-the-american-archipelago-book-1-the-sniper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Various Public Relations - Orion&#039;s Cold Fire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orionscoldfire.com\/index.php\/2026\/03\/23\/various-public-relations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Various Public Relations - Orion&#039;s Cold Fire\" \/>\n<meta property=\"og:description\" content=\"So, Tuesday I have a meeting with my marketer to see how I can achieve more of my goals for the launch.\u00a0 The book seems\" \/>\n<meta property=\"og:url\" content=\"https:\/\/orionscoldfire.com\/index.php\/2026\/03\/23\/various-public-relations\/\" \/>\n<meta property=\"og:site_name\" content=\"Orion&#039;s Cold Fire\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-23T09:00:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-23T01:24:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/orionscoldfire.com\/wp-content\/uploads\/2024\/02\/DSC02569.jpg\" \/>\n<meta name=\"author\" content=\"photog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@orionscoldfire\" \/>\n<meta name=\"twitter:site\" content=\"@orionscoldfire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"photog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/orionscoldfire.com\/index.php\/2026\/03\/23\/various-public-relations\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/orionscoldfire.com\/index.php\/2026\/03\/23\/various-public-relations\/\"},\"author\":{\"name\":\"photog\",\"@id\":\"https:\/\/orionscoldfire.com\/#\/schema\/person\/d11e80f83f3825ce9fe38a5303eb64d3\"},\"headline\":\"Various Public Relations\",\"datePublished\":\"2026-03-23T09:00:37+00:00\",\"dateModified\":\"2026-03-23T01:24:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/orionscoldfire.com\/index.php\/2026\/03\/23\/various-public-relations\/\"},\"wordCount\":547,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/orionscoldfire.com\/#organization\"},\"keywords\":[\"book marketing\",\"Dunwich\",\"First Selectman Cthulhu\",\"My Fiction\",\"The American Archipelago: Book 1 \u2013 The Sniper\"],\"articleSection\":[\"Book Reviews\",\"Current Events\",\"Life in Dunwich\",\"My Fiction\",\"OCF\",\"photog's Corner\",\"Reviews\",\"Science Fiction \/ Fantasy\",\"SF&amp;F Book Reviews\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/orionscoldfire.com\/index.php\/2026\/03\/23\/various-public-relations\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/orionscoldfire.com\/index.php\/2026\/03\/23\/various-public-relations\/\",\"url\":\"https:\/\/orionscoldfire.com\/index.php\/2026\/03\/23\/various-public-relations\/\",\"name\":\"Various Public Relations - Orion&#039;s Cold Fire\",\"isPartOf\":{\"@id\":\"https:\/\/orionscoldfire.com\/#website\"},\"datePublished\":\"2026-03-23T09:00:37+00:00\",\"dateModified\":\"2026-03-23T01:24:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/orionscoldfire.com\/index.php\/2026\/03\/23\/various-public-relations\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/orionscoldfire.com\/index.php\/2026\/03\/23\/various-public-relations\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/orionscoldfire.com\/index.php\/2026\/03\/23\/various-public-relations\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/orionscoldfire.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Various Public Relations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/orionscoldfire.com\/#website\",\"url\":\"https:\/\/orionscoldfire.com\/\",\"name\":\"Orion&#039;s Cold Fire\",\"description\":\"All the Secrets of the Universe and Some Really Important Stuff Too!\",\"publisher\":{\"@id\":\"https:\/\/orionscoldfire.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/orionscoldfire.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/orionscoldfire.com\/#organization\",\"name\":\"Orion's Cold Fire\",\"url\":\"https:\/\/orionscoldfire.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/orionscoldfire.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/orionscoldfire.com\/wp-content\/uploads\/2018\/05\/DSC06141.jpg\",\"contentUrl\":\"https:\/\/orionscoldfire.com\/wp-content\/uploads\/2018\/05\/DSC06141.jpg\",\"width\":4022,\"height\":1419,\"caption\":\"Orion's Cold Fire\"},\"image\":{\"@id\":\"https:\/\/orionscoldfire.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/twitter.com\/orionscoldfire\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/orionscoldfire.com\/#\/schema\/person\/d11e80f83f3825ce9fe38a5303eb64d3\",\"name\":\"photog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/orionscoldfire.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/orionscoldfire.com\/wp-content\/uploads\/2023\/03\/photog-image.jpg\",\"contentUrl\":\"https:\/\/orionscoldfire.com\/wp-content\/uploads\/2023\/03\/photog-image.jpg\",\"caption\":\"photog\"},\"url\":\"https:\/\/orionscoldfire.com\/index.php\/author\/photog\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Various Public Relations - Orion&#039;s Cold Fire","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/orionscoldfire.com\/index.php\/2026\/03\/23\/various-public-relations\/","og_locale":"en_US","og_type":"article","og_title":"Various Public Relations - Orion&#039;s Cold Fire","og_description":"So, Tuesday I have a meeting with my marketer to see how I can achieve more of my goals for the launch.\u00a0 The book seems","og_url":"https:\/\/orionscoldfire.com\/index.php\/2026\/03\/23\/various-public-relations\/","og_site_name":"Orion&#039;s Cold Fire","article_published_time":"2026-03-23T09:00:37+00:00","article_modified_time":"2026-03-23T01:24:33+00:00","og_image":[{"url":"https:\/\/orionscoldfire.com\/wp-content\/uploads\/2024\/02\/DSC02569.jpg"}],"author":"photog","twitter_card":"summary_large_image","twitter_creator":"@orionscoldfire","twitter_site":"@orionscoldfire","twitter_misc":{"Written by":"photog","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/orionscoldfire.com\/index.php\/2026\/03\/23\/various-public-relations\/#article","isPartOf":{"@id":"https:\/\/orionscoldfire.com\/index.php\/2026\/03\/23\/various-public-relations\/"},"author":{"name":"photog","@id":"https:\/\/orionscoldfire.com\/#\/schema\/person\/d11e80f83f3825ce9fe38a5303eb64d3"},"headline":"Various Public Relations","datePublished":"2026-03-23T09:00:37+00:00","dateModified":"2026-03-23T01:24:33+00:00","mainEntityOfPage":{"@id":"https:\/\/orionscoldfire.com\/index.php\/2026\/03\/23\/various-public-relations\/"},"wordCount":547,"commentCount":0,"publisher":{"@id":"https:\/\/orionscoldfire.com\/#organization"},"keywords":["book marketing","Dunwich","First Selectman Cthulhu","My Fiction","The American Archipelago: Book 1 \u2013 The Sniper"],"articleSection":["Book Reviews","Current Events","Life in Dunwich","My Fiction","OCF","photog's Corner","Reviews","Science Fiction \/ Fantasy","SF&amp;F Book Reviews"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/orionscoldfire.com\/index.php\/2026\/03\/23\/various-public-relations\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/orionscoldfire.com\/index.php\/2026\/03\/23\/various-public-relations\/","url":"https:\/\/orionscoldfire.com\/index.php\/2026\/03\/23\/various-public-relations\/","name":"Various Public Relations - Orion&#039;s Cold Fire","isPartOf":{"@id":"https:\/\/orionscoldfire.com\/#website"},"datePublished":"2026-03-23T09:00:37+00:00","dateModified":"2026-03-23T01:24:33+00:00","breadcrumb":{"@id":"https:\/\/orionscoldfire.com\/index.php\/2026\/03\/23\/various-public-relations\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/orionscoldfire.com\/index.php\/2026\/03\/23\/various-public-relations\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/orionscoldfire.com\/index.php\/2026\/03\/23\/various-public-relations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/orionscoldfire.com\/"},{"@type":"ListItem","position":2,"name":"Various Public Relations"}]},{"@type":"WebSite","@id":"https:\/\/orionscoldfire.com\/#website","url":"https:\/\/orionscoldfire.com\/","name":"Orion&#039;s Cold Fire","description":"All the Secrets of the Universe and Some Really Important Stuff Too!","publisher":{"@id":"https:\/\/orionscoldfire.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/orionscoldfire.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/orionscoldfire.com\/#organization","name":"Orion's Cold Fire","url":"https:\/\/orionscoldfire.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/orionscoldfire.com\/#\/schema\/logo\/image\/","url":"https:\/\/orionscoldfire.com\/wp-content\/uploads\/2018\/05\/DSC06141.jpg","contentUrl":"https:\/\/orionscoldfire.com\/wp-content\/uploads\/2018\/05\/DSC06141.jpg","width":4022,"height":1419,"caption":"Orion's Cold Fire"},"image":{"@id":"https:\/\/orionscoldfire.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/twitter.com\/orionscoldfire"]},{"@type":"Person","@id":"https:\/\/orionscoldfire.com\/#\/schema\/person\/d11e80f83f3825ce9fe38a5303eb64d3","name":"photog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/orionscoldfire.com\/#\/schema\/person\/image\/","url":"https:\/\/orionscoldfire.com\/wp-content\/uploads\/2023\/03\/photog-image.jpg","contentUrl":"https:\/\/orionscoldfire.com\/wp-content\/uploads\/2023\/03\/photog-image.jpg","caption":"photog"},"url":"https:\/\/orionscoldfire.com\/index.php\/author\/photog\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/orionscoldfire.com\/index.php\/wp-json\/wp\/v2\/posts\/36376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orionscoldfire.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orionscoldfire.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orionscoldfire.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orionscoldfire.com\/index.php\/wp-json\/wp\/v2\/comments?post=36376"}],"version-history":[{"count":2,"href":"https:\/\/orionscoldfire.com\/index.php\/wp-json\/wp\/v2\/posts\/36376\/revisions"}],"predecessor-version":[{"id":36378,"href":"https:\/\/orionscoldfire.com\/index.php\/wp-json\/wp\/v2\/posts\/36376\/revisions\/36378"}],"wp:attachment":[{"href":"https:\/\/orionscoldfire.com\/index.php\/wp-json\/wp\/v2\/media?parent=36376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orionscoldfire.com\/index.php\/wp-json\/wp\/v2\/categories?post=36376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orionscoldfire.com\/index.php\/wp-json\/wp\/v2\/tags?post=36376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}