{"id":753,"date":"2017-01-21T23:17:14","date_gmt":"2017-01-22T04:17:14","guid":{"rendered":"http:\/\/orionscoldfire.com\/?p=753"},"modified":"2017-01-21T23:17:14","modified_gmt":"2017-01-22T04:17:14","slug":"sony-photography-january-2017-perspective","status":"publish","type":"post","link":"https:\/\/orionscoldfire.com\/index.php\/2017\/01\/21\/sony-photography-january-2017-perspective\/","title":{"rendered":"Sony Photography \u2013 January 2017 Perspective"},"content":{"rendered":"

Back in August 2016 I gave a retrospective of my 5 years as a Sony photography equipment shooter<\/a>.\u00a0 Well it\u2019s about six months later and I guess it\u2019s time to update my opinion and look ahead.<\/p>\n

Since then, Sony has not issued another full frame e-mount camera.\u00a0 In fact, the last full frame e-mount announced was the A7S II back in September 2015.\u00a0 As a sort of qualifier, I will note that a full frame A mount camera (Sony A-99 II) was launched in late 2016.\u00a0 This launch combined with the damage to Sony\u2019s factory in April 2016 probably explain this slower release schedule.\u00a0 During this time, Sony released a couple of APS-C e-mount cameras that exhibited many interesting improvements in auto-focus ability and other important features.\u00a0 In addition, Sony has announced an impressive number of very good full frame lenses for the e-mount.\u00a0 So, taking all these mitigating circumstances into consideration you could completely excuse Sony for this slower schedule.<\/p>\n

Well, maybe you could but I can\u2019t!\u00a0 As a certified Sony fanatic, I excuse nothing.\u00a0 I consider that Sony owes me the impossible each and every day!\u00a0 Okay, rant over.<\/p>\n

Basically, we are still at about the same point of Sony mirrorless evolution as we were back then.\u00a0 Granted, the APS-C cameras claim to have improved moving subject auto-focus greatly.\u00a0 And more powerful processing chips have been added to the A-99 II.\u00a0 But until Sony provides a full-frame that matches the auto-focus of the top end Canon and Nikon cameras from even 5 years ago I don\u2019t think Sony can declare themselves a legitimate option for professional photographers.<\/p>\n

In fact, lately it sounds like some of the other mirrorless manufacturers (Fuji and Panasonic) have really solved the auto-focus issues for mirrorless.\u00a0 Now granted these are not full-frame cameras but it highlights the defect of the A7 cameras in this department.\u00a0 On top of this I saw an article on a popular rumor site that stated that Sony lost quite a bit of sales ground to its competitors this last year.\u00a0 Taking this all together it sounds like Sony needs to play some catch up to be seen as a competitor for Canon and Nikon.<\/p>\n

Sounds sort of bad.\u00a0 Well actually, I think Sony has learned that they need to stop churning out cameras with only minor improvements.\u00a0 I think they are preparing to launch a significant upgrade to the A7 line. \u00a0Whether they will launch this series simultaneously with an A9 (professional model) is unclear.\u00a0 From the perspective of maximizing overall sales I think releasing the A9 later would make sense.\u00a0 But to get this high-end product out quickly into the market place I rather think launching the A9 at the same time is much more exciting.\u00a0 Plus, assuming that an A9 would be greatly more expensive I don\u2019t see that these cameras would interfere with each other\u2019s sales.<\/p>\n

So what insider knowledge do I possess that allows me to predict the imminent release of these new cameras?\u00a0 None!<\/p>\n

I\u2019m going strictly on gut feeling that Sony knows they have to bust out a really compelling camera (or cameras) now to stay relevant and profitable.\u00a0 So, there you have it.\u00a0 I am putting my incredible reputation as a soothsayer on the line and predicting that Sony will announce a ground-breaking full-frame mirrorless camera in 2017.\u00a0 It will have professional level auto-focus and all the other required characteristics (dual memory cards, good battery life, weatherproof construction) that a professional camera requires.<\/p>\n

If I\u2019m wrong may I be forced to take no other photos but selfies with smartphones for a year!<\/p>\n","protected":false},"excerpt":{"rendered":"

Back in August 2016 I gave a retrospective of my 5 years as a Sony photography equipment shooter.\u00a0 Well it\u2019s about six months later and<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[110,19,33,111,20,32],"class_list":["post-753","post","type-post","status-publish","format-standard","hentry","category-photography","tag-a9","tag-e-mount","tag-mirrorless","tag-predictions","tag-sony","tag-sony-a7-cameras"],"yoast_head":"\nSony Photography \u2013 January 2017 Perspective - Orion's Cold Fire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orionscoldfire.com\/index.php\/2017\/01\/21\/sony-photography-january-2017-perspective\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony Photography \u2013 January 2017 Perspective - 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