I Am Oz, the Great and Powerful!  Who Are You!

Tomorrow, I have an appointment to talk with a marketing expert.  Someone who gets paid to say how to market a book so that people will find it and want to buy it.  What are my expectations?  Surprisingly, I’m not expecting miracles.  What I’m hoping to do is learn what the limits and parameters are for this kind of service.

For instance, what is the reach of this business?  What is the specificity?  I’ve been led to believe by everything I’ve read that Amazon and Google can target ads to someone based on what they want to buy right now.  Well, okay so how much does it cost to target only those people?

Another thing I’m interested in is pricing.  Obviously the lower the price of something the more people will be willing to buy it.  So, there is probably an optimum price for maximizing profit.  But what if you want to maximize the number of people who read your book?  Is zero and option?  And is some minimum price just as good?

And I want to know if these experts are well-acquainted with right wing readers (my target audience).  After all, I’m not selling to the people who read “A Handmaid’s Tale” or “Woman on the Edge of Time.”  Those people would be rooting for my villains.  So, I want to know how specific they can get with the audience that they are reaching as potential readers.

Also, I want to know if they can tap into expert critical opinion to tell me ahead of time whether my story even has potential to interest a large audience or not.  They might be able to convince me that I’m attempting the impossible.  That piece of information alone would be extremely valuable to me.  I mean, sure, I’m just like every author.  I love my creation and think it worthy of an audience.  But maybe I’m very wrong.  Knowing that ahead of time could save me a lot of money and pain.

So, I’ll spend tomorrow collecting my thoughts and writing down questions to ask the “Wizard.”  One thing I’m interested in is how important a cover is.  Sure, a glossy cover with a sniper on a building above an Antifa riot would really hammer home the story better than just a text but what is the actual difference in sales?  Could I compensate by dropping the price to $0.99 for a few days or weeks to get word of mouth?  After all aren’t most books now e-books?  Do people need a cover when they’ll be reading the “book” on a Kindle?

And finally, I’m intrigued by the idea of running a Kickstarter to try and drum up funds and give the project visibility before the book is even up for sale.  I recently watched Larry Correia run a Kickstarter and he’s gotten $250,000 in advance sales.   Now I’m not kidding myself.  He’s got an enormous fan base already so there’s no comparison but still, the “GoFundMe” site has high visibility for whomever uses it.  So, I’ll ask about that too (even though I think I know what the answer will be).

So that’s what my Thursday looks like.  Maybe after tomorrow I’ll have a new perspective on selling my book.  Or maybe I’ll be even more confused than ever.