So I’ve been somewhat active on my Twitter account for a few months now. I currently follow 28 accounts and have 10 “followers.” My posts get extremely low numbers of impressions. Typically double digits or possibly low triple digits. But yesterday I replied to a tweet by Matt Walsh asking opinions on his documentary. My reply garnered 36,803 impressions, 1,000 likes, forty “retweets” and twenty replies.
So what does this tell me? I guess not much of anything. This little blip of viral attention will have no impact on my Twitter visibility. All it tells me is that Twitter is a megaphone and when it wants to amplify something it has enormous reach and when it doesn’t care one way or another you might as well be talking to a wall.
And maybe that’s reality. We all live in our own little bubbles and the next bubble over is completely insulated from yours by the impervious medium we float in. There are all kinds of experts in marketing that supposedly know how to get something noticed. I wonder if any of it is real. Well anyway I thought this might be interesting.
“Well anyway I thought this might be interesting.”
This definitely is–especially the megaphone aspect.