Sony Photography – January 2017 Perspective

Back in August 2016 I gave a retrospective of my 5 years as a Sony photography equipment shooter.  Well it’s about six months later and I guess it’s time to update my opinion and look ahead.

Since then, Sony has not issued another full frame e-mount camera.  In fact, the last full frame e-mount announced was the A7S II back in September 2015.  As a sort of qualifier, I will note that a full frame A mount camera (Sony A-99 II) was launched in late 2016.  This launch combined with the damage to Sony’s factory in April 2016 probably explain this slower release schedule.  During this time, Sony released a couple of APS-C e-mount cameras that exhibited many interesting improvements in auto-focus ability and other important features.  In addition, Sony has announced an impressive number of very good full frame lenses for the e-mount.  So, taking all these mitigating circumstances into consideration you could completely excuse Sony for this slower schedule.

Well, maybe you could but I can’t!  As a certified Sony fanatic, I excuse nothing.  I consider that Sony owes me the impossible each and every day!  Okay, rant over.

Basically, we are still at about the same point of Sony mirrorless evolution as we were back then.  Granted, the APS-C cameras claim to have improved moving subject auto-focus greatly.  And more powerful processing chips have been added to the A-99 II.  But until Sony provides a full-frame that matches the auto-focus of the top end Canon and Nikon cameras from even 5 years ago I don’t think Sony can declare themselves a legitimate option for professional photographers.

In fact, lately it sounds like some of the other mirrorless manufacturers (Fuji and Panasonic) have really solved the auto-focus issues for mirrorless.  Now granted these are not full-frame cameras but it highlights the defect of the A7 cameras in this department.  On top of this I saw an article on a popular rumor site that stated that Sony lost quite a bit of sales ground to its competitors this last year.  Taking this all together it sounds like Sony needs to play some catch up to be seen as a competitor for Canon and Nikon.

Sounds sort of bad.  Well actually, I think Sony has learned that they need to stop churning out cameras with only minor improvements.  I think they are preparing to launch a significant upgrade to the A7 line.  Whether they will launch this series simultaneously with an A9 (professional model) is unclear.  From the perspective of maximizing overall sales I think releasing the A9 later would make sense.  But to get this high-end product out quickly into the market place I rather think launching the A9 at the same time is much more exciting.  Plus, assuming that an A9 would be greatly more expensive I don’t see that these cameras would interfere with each other’s sales.

So what insider knowledge do I possess that allows me to predict the imminent release of these new cameras?  None!

I’m going strictly on gut feeling that Sony knows they have to bust out a really compelling camera (or cameras) now to stay relevant and profitable.  So, there you have it.  I am putting my incredible reputation as a soothsayer on the line and predicting that Sony will announce a ground-breaking full-frame mirrorless camera in 2017.  It will have professional level auto-focus and all the other required characteristics (dual memory cards, good battery life, weatherproof construction) that a professional camera requires.

If I’m wrong may I be forced to take no other photos but selfies with smartphones for a year!

Autumn with the Sony A7S – Part 4 – Voigtlander 10mm vs. Loxia 21mm

Autumn with the Sony A7S – Part1
Autumn with the Sony A7S – Part2
Autumn with the Sony A7S – Part3

All but the last three photos were taken with the Loxia 21mm lens on the A7S. This lens has proven to be sharp wide open and corner to corner (of course it gets even sharper when it’s stopped down). The colors are excellent and the lens does not suffer from chromatic aberration or other faults. It is a fantastic lens for any photos that conform to a 21mm focal length. I highly recommend it to any A7-type camera users.

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The final three photos in the group above were taken with the Voigtlander 10mm. This lens cannot compare to the Loxia 21mm with respect to corner sharpness, or flare resistance or chromatic aberration. This is not to say that it is bad in these respects. On the contrary for an unbelievably wide 10mm focal length it’s actually amazingly good, just not in the same league with the Loxia. What it does excel at is providing the ability to juxtapose a foreground and background in extremely creative ways that only ultra wide angles can provide. And so if you need that type of composition I wholeheartedly recomment this Voigtlander (or the 12mm version too).

Autumn with the Sony A7S – Part 2 – Minolta 200mm Macro

Autumn with the Sony A7S – Part 1 – Loxia 21mm

 

With the 200mm you get a totally different emphasis (not to mention some detail on the birds). I always loved using this lens for landscape stuff. Extremely sharp and excellent colors. But maximum aperture is only f\4 so in low light like this situation a tripod comes in handy to handle the longer exposure times.

 

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Autumn with the Sony A7S – Part 1 – Loxia 21mm

Fall is the Super Bowl for New England landscape photographers. So I felt compelled to make some kind of effort to scout out some colorful trees. It’s still a little before peak color so hopefully I’ll find some showier shots soon. I will post some other shots with the 10mm Voigtlander and the 200mm Minolta macro separately.

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Voigtlander 10mm f\5.6 on A7S, close up shots, flowers

Back in August I took some close-ups of flowers around the yard using the Voigtlander 10mm on the A7S.  I confess it’s an odd combination for that application.  But it produced some interesting (but odd) results.  Here they are.

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Voigtlander 10mm f\5.6 Part 1

Voigtlander 10mm f\5.6 Part 2

Voigtlander 10mm f\5.6 Part 3

Portland Head Light with Voitlander 10mm f\5.6

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Sony Mirrorless: 5 Years In, A Retrospective Look

I thought it might be interesting to Sony Shooters to read about the perspective of someone who came to the brand from the Sony DSLR entrance. Prior to 2009 I was using Pentax DSLRs for my hobby photography. I had a few specialized lenses but other than a good macro lens and a decent mid-range zoom I hadn’t committed much in the way of funds to the system. In 2009 I purchased the Sony A-850. It was the budget full-frame 24 megapixel from Sony and it was a very interesting camera. 24 megapixels was the top of the line at the time for the whole industry and I liked the colors it produced. Mechanically, the shutter and mirror were quite noisy. The auto-focus wasn’t up to Canikon standards. The usable ISO range really didn’t extend beyond 400 unless you were willing to do a significant amount of post processing. But the fact that Sony had not one, but two full frame models available made all Sony users happy and excited about the future.

Then it happened! Sony pulled the rug out from under the users. They announced that there would be no more DSLRs. They introduced the DSLT (digital single lens translucent), basically a beam splitter was added to the light path and the optical viewfinder was replaced with an electronic viewfinder (EVF). In a roundabout way they had gone to the mirrorless side without admitting it. The uproar was long and heated. Many users decided to go to other manufacturers (Nikon, Canon, Pentax, etc.), others stocked up on older Minolta and Sony DSLR models and hoped to wait out the changes. Some bought into the DSLT concept.

Personally I wasn’t sure what to do. I read about the ~½ stop light loss caused by the translucent mirror (beam splitter) and the possible image degradation that could entail and decided I didn’t want to go there. I looked at the full frame Canon and Nikon offerings available and felt that professional options were shockingly expensive ($5,000 – $7,000) while the semi-pro models were uninspiring. What was a hobbyist to do?

So I decided not to worry and instead enjoy my A-850 until I decided which way to go. But a funny thing happened. I was shooting some indoor occasion events for my family and was unhappy with the low light capability of the A-850. I wanted usable 3200 ISO. It wasn’t there. I rented the Nikon D3S and liked what it had. That camera produced usable 6,400 ISO. But it cost $5,000. At about this time Sony launched some true mirrorless cameras. These cameras were branded as the NEX series. They had a new mount (e-mount) that possessed a very short registration distance that would allow the NEX cameras to utilize lenses for almost any other lens mount by means of adapters. It also had a very small body size. I watched the several iterations of this camera line until I found one that caught my interest. This was the NEX 5N. It had an APSC-E sensor but it was claimed that it had usable 3200 ISO. So I bought it. Well, the ISO claims were exaggerated. I estimated that good noise performance didn’t extend above 800 ISO. On top of that the auto-focus was extremely unreliable. Using magnified view and manual focus it was possible to produce extreme sharpness but as is obvious to anyone trying to photograph moving objects or even people indoors it is impossible to get a static object as a target every (or even most of) the time. So this was a limited camera.

Fast forward to 2013. Sony introduced the A7 cameras. These were full frame mirrorless cameras. They were slightly larger than the NEX cameras (but still very small). Initially two models were introduced. A 24 mpx A7 and a 36mpx A7R (R = resolution). The cameras are very interesting. The sensors are excellent but the cameras have their quirks. Both cameras have mediocre auto-focus even though the A7 added on-sensor phase detect sensor pixels. Also the A7R suffers from a very powerful shutter mechanism that introduces vibration into a number of different shooting categories. These problems continued to irritate Sony users. Also the new full-frame mount had a very limited range of native full-frame e-mount lenses (designated FE by Sony).

In 2014 Sony launched the A7S. This was a full frame (like all the other A7 cameras) but it had a 12 mpx sensor that had ISO settings that went all the way up to 400,000! Also it was the first full frame camera to shoot 4K video (although requiring an external recorder to handle this high data storage rate setting). This camera was something of a sensation. It became the king of low light photography and video. Sony was onto something good here. The auto focus was still not great but it was improving slowly. In the case of the A7S the camera’s low light capability seemed to improve the ability of the AF to work in low light conditions.

In 2015 Sony started to roll out the Mark 2 versions of the A7, A7R and A7S. These cameras featured improvements over the original versions that showed that Sony was actually listening to complaints. The A7 II had much improved auto focus (still not great but almost good). The A7R II got rid of the crude shutter, added on-sensor phase detect auto focus and boosted the pixel count to 42 mpx. And all three cameras introduced 5 axis stabilization to the line. This was a very popular feature. And over the last year and a half, Sony (and Zeiss and several of the 3rd party lens manufacturers) have released a large number and a good range of focal length lense (many of them of a very high quality). This has been enthusiastically applauded by Sony’s customers. Finally, Sony has begun to refine auto focus to allow for motion tracking. Maybe it is starting to look like Sony might someday provide a truly capable sports camera. This better auto focus capability started out in the A6000 and A6300 crop frame (APSC-E) cameras but the phase detect on sensor auto focus is starting to approach DSLR phase detect capability. Finally! Admittedly, Canon and Nikon far exceed what Sony provides in this department. Some have speculated that Sony is holding off on releasing the true state of the art until they’re ready to unveil their A9 professional model. I hope that is true. Rumors say that may be in September at Photokina. Time will tell.

So let’s recap. Sony has been torturing their camera customers since abandoning the DSLR model in 2010. After many disappointments and false starts their A7 cameras have finally reached a point where professional photographers can use them for most (but not all) photographic styles. To me it seems that 2016/2017 should answer the question of whether Sony can solve the remaining short comings in the systems. My opinion of what those shortcomings are:
1) General auto focus capability.
2) Tracking auto focus.
3) Battery life.
4) Gear durability (for professional duty).
5) Support service for professional users.
If Sony handles just the first two items they will ensure that their market share will increase substantially. If they take care of all five Canikon will be in big trouble.

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