I woke today to a panic on X. Elon Musk threatened, “Any accounts doing engagement farming will be suspended and traced to source”.
I thought, “Oh no, the jig is up!”
Then I thought, “What the hell is engagement farming?”
So, I did a search and found out, “Well, to a large extent, we all go to social media either for or to give attention. It is in this context that this phenomenon known as engagement farming crops up. It’s the art of cultivating interactions through cunning tactics rather than genuine content.”
It consists of, “ Leading questions … Inflammatory content. … Clickbait headlines … Desperate pleas.”
Let’s see. Check, check, check and check!
Dammit, Elon Musk has caught on to me and is coming to get me!
Now maybe I’m wrong but doesn’t the internet, more or less, consist of nothing but those things? You could say that clickbait is in the eye of the beholder but isn’t that also the basis of the whole news industry? What is a 72-point headline but the paper equivalent of clickbait? Now sure, the subject must be something important if you blare it out there but the motivation is the same, get someone to bite the hook and buy the paper.
Now sure, someone who actually cares about what they are writing has a somewhat different result. Intelligent people respond to intelligent writing and idiots don’t. They stop at the point where a girl in a short skirt walks by. Now far be it from me to disparage girls in short skirts. They basically make the world go round. But there has to be something afterward to think about.
So, if Elon Musk is saying he’s going to remove the sex bot clickbait from his platform I applaud him. There are already enough outlets providing that media. But if he’s going to eliminate the engagement farming won’t there be nothing left at all?
And I appreciate his desire to improve X and try to elevate the content. But in order to do that he should be working on his algorithms to find out how to differentiate actual engagement from bot traffic. And I hardly think any of us can help him there. It seems to me it will require the ability to differentiate AI from human responses. And to my mind the only way to do that is to monetize the interactions. In other words, people will pay to be entertained, bots by definition will not.
And that’s a good point. The advertising model for entertainment has been blown up by the tech lords. Google and Facebook have monopolized advertising to such an extent that newspapers and television have been effectively driven out of business. The future will belong to subscription services. And I’m sure Mr. Musk knows this. His trick will be to make the transition. His hope is to turn X into a one stop shopping location for news, entertainment and other information-based activities. Since he seems to be friendlier to people of my political persuasion I am more or less sympathetic to his efforts. I’ve even bought a lower tier subscription to X and watch hopefully for some future benefits that his enterprises may afford me.
But now I find Elon is gunning for me! We poor farmers of engagement are doing our best to absorb what little nutrients we can squeeze out of X traffic. And instead, we are hounded out of existence by the algorithm! Oh, the pain, the pain. Well, the show must go on.
Could I be an engagement farmer?
I wish!