Does Fiction Publishing Still Exist?

Selling intellectual property has changed radically in the last thirty years.  We used to buy books at a book store.  We bought music at a record shop.  And we rented or bought movies at a video store.  And then we bought all these at a Walmart or an electronics store (well, maybe not the books).

Now we stream movies and pay by the minute or the month and listen to music more or less for free and books are just this thing that exists on Amazon as a free service or a minor expense.  And the marketing and advertising of these works is some inexplicable algorithm that somehow links up people to the things that would appeal to them.

Now, the only way a musician can make any money is by live concerts that people pay to attend.  But no one would pay to attend a reading of a chapter of a book.  So maybe very soon books will cease to exist as a commodity.

And I guess that’s just the way it will be.  Now I’ve been trying to finish up a novel (and fixing the last ten percent of the book has been much harder than writing the first ninety percent).  And when I attempt to market it, I’ll try it on some traditional publishers and if that doesn’t work, I’ll probably self-publish it on Amazon.  I have noticed that lately some authors try to start a “go fund me” campaign to drum up the support for the book before it’s released.  But I’m not sure how that would work for a new author.

I guess pretty soon I’ll know as much about it as anyone else.  But isn’t it interesting that now that technology allows for avoiding all the obstacles that the “gatekeepers” of traditional publishing provided, that the real problem would be the “needle in a haystack” reality of many millions of self-published books thrown together in an endless slush pile with no way to stand out to a jaded reading public.

Well, they say that Americans have always made the best salesmen.  It wouldn’t surprise me to find out that self-promotion is the real talent behind entertainment.  Hollywood was successful because they could get millions of eyes on their product.  I’m sure the same applies to selling books, movies and music.  It’s just that it’s a field I never got involved in.  Engineering is product that has to be sold but I was always just the product.  I was never one of the sellers except when I would be sent out with the marketing team to convince the buyers that we knew what we were doing and could provide them with the services and hardware that they wanted.  Books on the other hand need fancy covers with somewhat-undressed women and weapons of war and starships to attract the buyer’s attention and get him to plunk down his electronic money.

I’ve seen some marketing going on by some of the people I follow on X and YouTube and it all feels very tiring but maybe that’s because at heart I’m a very lazy guy and hawking product is hard work (at least for me).

And maybe this is all a transitory situation and eventually some more efficient way to link readers with new books that match their tastes will appear among the AI gods.

Well, just some musings.