The Pitch

Whether the Republican Party, going forward, continues as the home for the people resisting the Woke Jacobins or some other organization represents them, I think it is necessary that they come up with a simple narrative for why people should vote for them.  Rather than the old “Truth, Justice, and the American Way” I think they’re going to have to rebrand.  In sales there is the concept of “the pitch.”  Basically, it is the salesman’s best guess at what he can say to the buyer to close the sale.  One thing any salesman knows is that the attention span of the customer is extremely short.  What is put forth must be the strongest bit of persuasion possible and it needs to be concise.

For this reason, I believe that it is useless to try and win over the Middle and even parts of the Left by waxing poetic about free speech, free enterprise, free trade or even free college.  Some of it will work with some of them and some will work with others but even if they believe you it won’t get their attention.  All of it has already been said by all the frauds on the Left and the Right a million times already.  It’s just background noise at this point.  This won’t get it done.  And it can’t even be President Trump’s 2016 pitch, “Make America Great Again.”  It’s a great pitch and it made him president.  But it’s limited to the Right.  What we need is something that will work on anyone who isn’t woke.  We need this because the Left has unleashed a monster on the country and it shouldn’t be ignored.  It is both a horrible weapon and also a great gift.  They have dropped the mask and they are allowing the regular people on the Right and the Middle and the Left to really see what they intend for all of us.  This is the equivalent of when the Communists took to the streets in Weimar Germany.  It was their endgame and they no longer held back about what they intended and what they were willing to do to get it.

By now there is more than enough documentary evidence available from Minneapolis, Kenosha, Portland, Seattle, Chicago, Atlanta, St. Louis and New York.  Packaging it into commercials and posters is child’s play for the campaign teams that the political parties have at their disposal.  All it requires is the slogan needed to sell the voters and convince them that it is in their interest to buy the product, to vote for the program.

Succinctly put, I think it would be something like this, “We are the only ones who can save you and your children from being eaten alive by BLM and Antifa.”  Some might object to “eaten alive.”  Maybe that seems inaccurate.  Sure, I’m a bit on the poetic side.  Say rather, “We are the only ones who can save you and your children from being beaten, robbed and dispossessed by BLM and Antifa.”  Either way I think that is the gist of the pitch.  Forget about freedom, forget about economics.  Stick to the fear of being fed to the howling mob.  I’ve never been in advertising but I was a salesman and I know that the two most powerful emotions that can be invoked in a pitch are greed and fear.  In this pitch, greed doesn’t come into play.  But fear is front and center on this one.  There are videos of the mob smashing, looting and burning down people’s businesses.  We have scenes of them beating and even killing innocent people who didn’t flee from their onslaught.

Basically, if the Republicans truly are too stupid to take advantage of this opportunity then they must simply be replaced by those who aren’t.  The Mid-West is full of Democrat voters who can be convinced that it is in their best interests to stop the madness that is being inflicted upon their neighbors every night on their television screens.

For the people listening the message should be forget the tri-corner hats, stock up on ammunition.

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