Today was a day for other things. I had chores and some outlining for a story. But I thought it would be good to just mention what I think is the significance of the story I found most interesting this week, the Basecamp story. The details are amusing enough but what I think is most interesting is that this is the second incident where a tech company has put an end to the woke reign of terror at their company. First Coinbase and then Basecamp. What seems to be happening is that CEO’s familiar with the actual ethos of the millennial generation can parse the difference between employees seeking to optimize their work environment and SJW’s working to parasitize a healthy company and suck the life out of it.
From my observation of old guard corporations they either can’t see this or are afraid of the wokesters or they think it won’t destroy their company within the time window they care about. Perhaps it’s a matter of size. There is a lot less margin for error in a sixty man company than there is in a sixty thousand man company.
What will be interesting to see is whether any other type of company decides to try out this strategy. I’m trying to imagine how a car company or an oil company or even a coffee company tells its employees to shut up and get to work. I think that would be really edifying. And hopefully it will be in a red state because I can see a blue state government stepping in and helping the feds put the screws to someone who doesn’t want to pay people to complain about social justice offenses against wokeness.
It may be that I am making a mountain out of a mole hill. But it was one of the only promising signs I’ve seen in the corporate world in a very long time. And for that reason it really impressed me and gave me a lift. I’ll keep my eyes open and await the third occurrence. After all everyone knows the third time is the charm.