NORMAL

Glenn Youngkin, Ron DeSantis, Disney, Bud Light, Target, Heckler & Koch.  What do these names have in common?  They all relate to Americans getting fed up with radical culture war outrages and pushing back against them.

Republican Glenn Youngkin was elected governor of a blue state (Virginia) because the public schools were indoctrinating the kids with anti-white racism and forgetting to teach them the three R’s.

Ron DeSantis was re-elected in a landslide because he stood up against teachers teaching deviant sex to kids in the second grade.  And he stood up to Disney, one of the largest employers in the state of Florida, when they called him out on the school issue.  And that made him more popular still.

Bud Light stepped on their own … foot when they let a feminist marketing director “partner” the brand with a male TikTok influencer who puts on woman face and pretends he’s the reincarnation of Audrey Hepburn.  Then a video was found of that same marketing director denigrating the “frat-boy” image of Bud Light and saying that the demographic they formerly sold beer to was shrinking and they needed to go after the more progressive younger crowd that was represented by the TikTok influencer in drag.  Of course, she forgot to check if any of these new customers drink beer.  When word got back to her actual customers of her disdain for them, they stopped buying her beer, in droves.  Now sales are down over thirty percent and still falling.  Bud Light is now called Trans Beer and the company can’t give it away, literally.  They’ve tried to sell it with a 100% rebate coupon.  At some point they may have to just pull the product and try to rebrand with some other name.  But the damage now appears permanent because they refused to apologize to their customers.

Target was celebrating their annual “Pride” month with a display at the front of the store that included clothing for children including tuck-friendly bathing suits.  When this was highlighted by several right-wing media outlets a huge hostile reaction started from Target customers in several states.  Target claimed that their employees were frightened by the anger in these areas and the company moved the displays to the back of the stores and scaled it back in these areas of the country.  And the stock price of Target took a nosedive.  It went from about $160 a share to about $130 which is close to a twenty percent loss in equity.  Target claims that they will not change their stance on LGBTQ sponsorship.  It should be interesting to see how things progress over the summer.

And finally, we come to Heckler & Koch.  This German gun manufacturer also had a feminist marketing executive who decided to respond to some of the company’s on-line patrons when they called the Bud Light marketing manager “woke.”  She told them they were stupid and explained that sexist ads like the bikini babes in beer and gun advertisements was “trash marketing” and only dinosaurs liked that kind of stuff.  And she went on and on trading barbs with her company’s customer base about identity politics of various sorts.  Well, that didn’t go over well with the customers.  They threatened to boycott Heckler & Koch.  After a short pause a post from the company appeared saying “Policies were ignored.  Changes have been made.  Heckler & Koch does not engage in identity politics.”  Shortly after this a new marketing manager started posting and he very humorously disowned the remarks of his predecessor.  Problem solved.

It appears to me that there is a very large audience of Americans who are fed up with the woke agenda and will reward politicians who will fight it and punish corporations that mock them and side with their enemies.  What is needed is an organizing force to channel this anger and use it to accomplish some goals.  What we need is the opposite of GLAAD.  We need an organization that advocates for normalcy.  Its acronym should be something like NORMAL or NORML or STRAIT or something like that.  Their job should be to give a report card on corporations that reflects the degree to which they align with the values of normal people.  And they can report these findings back to the members in the general public and make recommendations for actions like boycotts or protests or letters to government to protest the actions of the worst offenders.  And alternatively, they can recommend that the membership patronize and support the companies that are most sympathetic to the community.  And likewise, NORMAL, or whatever it’s called can give scores to elected officials and candidates with respect to how they protect the interests of their constituents.

It’s easy to see how such an organization would be useful and what it could achieve.  The real question is why doesn’t it already exist.  Now all I have to do is figure out words to fit the acronym.  National Organization Representing Moral American …  Dammit, what begins with L?