Glenn Youngkin, Ron DeSantis, Disney, Bud Light, Target, Heckler & Koch.  What do these names have in common?  They all relate to Americans getting fed up with radical culture war outrages and pushing back against them.

Republican Glenn Youngkin was elected governor of a blue state (Virginia) because the public schools were indoctrinating the kids with anti-white racism and forgetting to teach them the three R’s.

Ron DeSantis was re-elected in a landslide because he stood up against teachers teaching deviant sex to kids in the second grade.  And he stood up to Disney, one of the largest employers in the state of Florida, when they called him out on the school issue.  And that made him more popular still.

Bud Light stepped on their own … foot when they let a feminist marketing director “partner” the brand with a male TikTok influencer who puts on woman face and pretends he’s the reincarnation of Audrey Hepburn.  Then a video was found of that same marketing director denigrating the “frat-boy” image of Bud Light and saying that the demographic they formerly sold beer to was shrinking and they needed to go after the more progressive younger crowd that was represented by the TikTok influencer in drag.  Of course, she forgot to check if any of these new customers drink beer.  When word got back to her actual customers of her disdain for them, they stopped buying her beer, in droves.  Now sales are down over thirty percent and still falling.  Bud Light is now called Trans Beer and the company can’t give it away, literally.  They’ve tried to sell it with a 100% rebate coupon.  At some point they may have to just pull the product and try to rebrand with some other name.  But the damage now appears permanent because they refused to apologize to their customers.

Target was celebrating their annual “Pride” month with a display at the front of the store that included clothing for children including tuck-friendly bathing suits.  When this was highlighted by several right-wing media outlets a huge hostile reaction started from Target customers in several states.  Target claimed that their employees were frightened by the anger in these areas and the company moved the displays to the back of the stores and scaled it back in these areas of the country.  And the stock price of Target took a nosedive.  It went from about $160 a share to about $130 which is close to a twenty percent loss in equity.  Target claims that they will not change their stance on LGBTQ sponsorship.  It should be interesting to see how things progress over the summer.

And finally, we come to Heckler & Koch.  This German gun manufacturer also had a feminist marketing executive who decided to respond to some of the company’s on-line patrons when they called the Bud Light marketing manager “woke.”  She told them they were stupid and explained that sexist ads like the bikini babes in beer and gun advertisements was “trash marketing” and only dinosaurs liked that kind of stuff.  And she went on and on trading barbs with her company’s customer base about identity politics of various sorts.  Well, that didn’t go over well with the customers.  They threatened to boycott Heckler & Koch.  After a short pause a post from the company appeared saying “Policies were ignored.  Changes have been made.  Heckler & Koch does not engage in identity politics.”  Shortly after this a new marketing manager started posting and he very humorously disowned the remarks of his predecessor.  Problem solved.

It appears to me that there is a very large audience of Americans who are fed up with the woke agenda and will reward politicians who will fight it and punish corporations that mock them and side with their enemies.  What is needed is an organizing force to channel this anger and use it to accomplish some goals.  What we need is the opposite of GLAAD.  We need an organization that advocates for normalcy.  Its acronym should be something like NORMAL or NORML or STRAIT or something like that.  Their job should be to give a report card on corporations that reflects the degree to which they align with the values of normal people.  And they can report these findings back to the members in the general public and make recommendations for actions like boycotts or protests or letters to government to protest the actions of the worst offenders.  And alternatively, they can recommend that the membership patronize and support the companies that are most sympathetic to the community.  And likewise, NORMAL, or whatever it’s called can give scores to elected officials and candidates with respect to how they protect the interests of their constituents.

It’s easy to see how such an organization would be useful and what it could achieve.  The real question is why doesn’t it already exist.  Now all I have to do is figure out words to fit the acronym.  National Organization Representing Moral American …  Dammit, what begins with L?

The Trans Backlash

The Trans Backlash is real.  Multiple signs show that most people think that the trans-movement is an unhealthy mindset that is especially dangerous for children to become involved in.  Even authorities in such hopelessly progressive countries as Sweden and England are admitting that allowing children to decide if they should be subjected to genital mutilation and hormone treatments is insanity and should be considered child abuse.  Even homosexuals are coming forward and saying that transitioning children is madness.

Only the ultra-insane authorities in California and Oregon are doubling down on pediatric transitioning.  But it seems that we are seeing a large segment of the American population saying they’re fed up with the LGBTQ movement and their allies in corporate America foisting “pride” on the population and children in particular.

I find this extremely encouraging.  Not because I think that we’ve won anything yet.  I’m just enheartened to see that there’s any fight at all left in this country.  Just seeing Anheuser Busch getting buried with expired beer is reason to celebrate.  There are still enough normal people who are willing to take a tiny stand and throw the finger at our tormentors and their corporate lackeys.

Now, where does it go from here?  I guess the first real victory would be if Anheuser Busch cries uncle and provides a real apology and promises to completely forsake identity politics.  That would be a win.  And it wouldn’t hurt if they put out a few bikini bimbo ad campaigns to show their hearts are with their main customer demographic.

After that I’d say that the 2024 elections should be a referendum about electing state and federal officials who will pledge to make transitioning children illegal nationwide.  That would be a remarkable achievement.  That would hit these doctors and drug companies in their bottom lines.  And after that I think the federal and state governments have to root out the individuals and organizations that allow our grammar schools to be hotbeds for this gender dysphoria contagion.  Specifically, the organizations like GLAAD and the Human Rights Campaign need to be investigated and exposed for their part in shaking down corporations and proselytizing children with harmful delusions about their bodies.

Well, so there’s my dream outcome.  What will really happen?  Who knows.  Americans are very hard to motivate.  Boycotts require focus, determination and cooperation.  And Americans have none of these things.  We’re lazy.  But maybe, just maybe, the idea of children being mutilated elicits enough primal survival reflex that even lazy Americans will get up off their recliners and vote for their elected officials or motivate them to drive an extra ten minutes to avoid buying crap from a company that wants their kids turned into sterile monsters.

We’ll see.  I won’t speculate where the smart money is on this question.  You already know.  But at least right now I’m enjoying the spectacle of Anheuser Busch and Target and North Face finding themselves on the wrong side of a public that is sick to death of hearing about how proud we all are of sodomy.  I’ll start with that.

Tim Pool Clarifies the Commercial/Sexual Hierarchy

I suspected this but it’s good to have confirmation.  But what about Miller Lite?  Are their drinkers just hen-pecked?  Seriously, I’m curious to see if the Bud Light boycott success can be duplicated with Target.  I think the effect will be much smaller.  But with the current economy maybe even a small downturn might be significant.

Miller Watched Budweiser’s Faceplant and Said, “Hold My Beer”

I guess Miller doesn’t need normal men drinking their beer.  They saw the Bud Light debacle as a blueprint for their path forward in the American beer market.  From now on women and gay men will be their audience.  Hey, maybe they know what they’re doing.  But guys, let’s help them out and give all our business to the first beer company who says they like us as customers and don’t want to insult us.

Bud Light vs Fox News

Nice graphical illustration of the scope of Fox News’ vs Budweiser’s problem. Both had conservative customer bases that were offended by statements the company made. But Bud Light kept their product, Fox dumped their best product.  Much bigger problem.

Guest Contributor – Chemist – 11MAY2023 – Tone Deaf

Mark Twain once said that history doesn’t always repeat itself, but it often rhymes.

I think we may be seeing that rhyming with AB InBev and Budweiser.

I believe it was in the late 1980s that Tomkins PLC, a British conglomerate, bought Smith & Wesson.

They did not understand the US market, or the firearms market or firearms for that matter.

They proceeded to make a number of missteps, not the least of which was to be the only major gun maker to sign on with Clinton’s AWB, HUD restrictions and other anti-second amendment policies.

This led to reduced market share and loss of revenue and negative profits. Things got so bad that the US company Saf-T-Hammer bought the company for $45 million – a fraction of what Tomkins paid.

Now we have the spectacle of InBev, a Belgium company, who purchased Anheuser-Busch a few years ago. InBev clearly does not understand the US market as demonstrated by their partnering with a transsexual to try to sell beer to American blue collar workers.

Bud light sales are down over 25% and a country star recently couldn’t even give it away at a concert.

Now the disease appears to be spreading to other AB brands including Michelob and Budweiser.


I wonder if things will get so bad that, like Tomkins, InBev ends up dumping AB at a massive loss.

Truth be told, it would not hurt my feelings.

Ya Gotta Laugh

We live in such strange times.  Sometimes the headlines are a patchwork of tragedy, comedy and just plain weird.  I guess you’d have to call the Bud Light/Dylan Mulvaney story a comedy.  So is the Tucker Carlson story.  In each case you have a corporation applying the woke rules and shooting itself right in the groin.

Then there’s the story of the Marine who stopped a lunatic on a New York subway car by putting him in a chokehold.  Now he’s probably going to be put on trial for murder.  That sounds like a tragedy.  And everything else is somewhere in between.

The banking industry meltdown and the studiously ignored stagflation is a looming catastrophe that we’re supposed to shrug off.  And the daily appearance of another whistleblower to announce that the Biden administration is constantly breaking the law and simultaneously shielding itself from these crimes is a tragicomedy so outrageously obvious that no one would believe it if it were the plot of a movie.

And heaven only knows what tomorrow will reveal.  Today we heard that the Ukrainians launched a drone attack on the Kremlin to assassinate Vladimir Putin.  The repercussions of that attempt may turn out to be the biggest tragedy of the century.  As it is, the Ukraine war has the potential to destabilize the balance of power in the world.  This new twist may cause an escalation that takes on a life of its own.

But none of these things changes the fact that we all have to live.  We fret about the tragedies and wonder about the looming catastrophes that threaten from every side.  But we still have to laugh.

So, I read about Anheuser Busch’s corporate leaders declaring that all of this was a mistake and that there was no campaign to make Mulvaney a spokesman for Bud Light.  And they’ve promised to triple the advertising budget and fill up the television commercials with young people wearing cowboy hats at Zac Brown Band concerts.  And I can’t help but laugh.  Anheuser-Busch-InBev has hundreds of beer products.  They could have selected a dozen craft beers and dedicated them solely to transgender awareness and the drinkers of Bud Light would never have known or cared.  But someone at corporate, probably that ditz Alissa Heinerscheid or maybe her boss Daniel Blake, decided that it was time to replace all those rednecks with the millions of Audrey Hepburn impersonators who must drink Bud Light while soaking in the bathtub in full pancake makeup.

They just couldn’t help themselves.  When you’re a woke evangelist, you’re always fighting the good fight.  And so, they not only announced the Mulvaney sponsorship they released the video of Alissa Heinerscheid denigrating the present patrons of Bud Light as being not only benighted knuckle draggers who suffered from being terminal “fratty” but also were declining in numbers and therefore responsible for their product’s declining market share.  This will be a beautiful thing to watch.  Anheuser Busch won’t go out of business.  But this will be so painful that the people in the front office will never forget it.  And hopefully a lot of people who have right-wing customers for their products will also take note.  And I just have to laugh.  They did this to themselves, the chumps.

And right at the very same time Fox News fires Tucker Carlson.  The replacement for his show is getting 48% of the audience that he used to bring in.  And it’s had a knock-on effect on the rest of the line-up.  And it’s getting worse.  Enormous numbers of people are canceling their memberships in the premium plans that Tucker contributed to.  Fox is losing a lot of viewers.  And Tucker Carlson has the potential to take his audience wherever he decides to go next.  And I just have to laugh.  They did this to themselves, the mooks.

So, in the midst of the meltdown that is Joe Biden’s America there is still a way to have a laugh now and then.  It’s a wry chuckle and it’s mixed with a groan.  But it’s a laugh nonetheless.  And we go on and we live our lives.  So, until the Russian ICBMs start landing in Dunwich, I’ll continue doing my best to enjoy my life and share a laugh with you.  And Alissa Heinerscheid, this Bud’s for you, ya dope.