A Bud Light Moment for the Gals

A small women’s clothing line that specializes in conservative traditional dresses (see below) decides to associate itself with a “gender fluid” guy with a full beard and he models the company’s cloths and the company embraces these images.

Hey, maybe women are put off of clothing that works to associate its product with a guy with a beard cross-dressing in it.  Especially if it’s traditional women.  Another brilliant marketing move brought to you by the woke alliance.

Marketing Geniuses At Bud Light Have Been Fired

Well it’s finally been confirmed:

“The two top Anheuser-Busch marketing executives who were placed on leave amid the company shakeup no longer work for the brand, a source inside Anheuser-Busch confirmed in texts obtained by the Daily Caller on Tuesday.

Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are “gone gone,” according to obtained text messages with a current regional head of marketing. The Caller is granting anonymity to the source to discuss legally fraught internal company policy.”

Hopefully she’ll be able to get a job as a hall monitor in some middle school somewhere.  We wish her great success in the future.

23JUN2023 – Bud Light Redux

The video below was the first tweet Bud Light has put out since April.  Sucks being them.

NORMAL

Glenn Youngkin, Ron DeSantis, Disney, Bud Light, Target, Heckler & Koch.  What do these names have in common?  They all relate to Americans getting fed up with radical culture war outrages and pushing back against them.

Republican Glenn Youngkin was elected governor of a blue state (Virginia) because the public schools were indoctrinating the kids with anti-white racism and forgetting to teach them the three R’s.

Ron DeSantis was re-elected in a landslide because he stood up against teachers teaching deviant sex to kids in the second grade.  And he stood up to Disney, one of the largest employers in the state of Florida, when they called him out on the school issue.  And that made him more popular still.

Bud Light stepped on their own … foot when they let a feminist marketing director “partner” the brand with a male TikTok influencer who puts on woman face and pretends he’s the reincarnation of Audrey Hepburn.  Then a video was found of that same marketing director denigrating the “frat-boy” image of Bud Light and saying that the demographic they formerly sold beer to was shrinking and they needed to go after the more progressive younger crowd that was represented by the TikTok influencer in drag.  Of course, she forgot to check if any of these new customers drink beer.  When word got back to her actual customers of her disdain for them, they stopped buying her beer, in droves.  Now sales are down over thirty percent and still falling.  Bud Light is now called Trans Beer and the company can’t give it away, literally.  They’ve tried to sell it with a 100% rebate coupon.  At some point they may have to just pull the product and try to rebrand with some other name.  But the damage now appears permanent because they refused to apologize to their customers.

Target was celebrating their annual “Pride” month with a display at the front of the store that included clothing for children including tuck-friendly bathing suits.  When this was highlighted by several right-wing media outlets a huge hostile reaction started from Target customers in several states.  Target claimed that their employees were frightened by the anger in these areas and the company moved the displays to the back of the stores and scaled it back in these areas of the country.  And the stock price of Target took a nosedive.  It went from about $160 a share to about $130 which is close to a twenty percent loss in equity.  Target claims that they will not change their stance on LGBTQ sponsorship.  It should be interesting to see how things progress over the summer.

And finally, we come to Heckler & Koch.  This German gun manufacturer also had a feminist marketing executive who decided to respond to some of the company’s on-line patrons when they called the Bud Light marketing manager “woke.”  She told them they were stupid and explained that sexist ads like the bikini babes in beer and gun advertisements was “trash marketing” and only dinosaurs liked that kind of stuff.  And she went on and on trading barbs with her company’s customer base about identity politics of various sorts.  Well, that didn’t go over well with the customers.  They threatened to boycott Heckler & Koch.  After a short pause a post from the company appeared saying “Policies were ignored.  Changes have been made.  Heckler & Koch does not engage in identity politics.”  Shortly after this a new marketing manager started posting and he very humorously disowned the remarks of his predecessor.  Problem solved.

It appears to me that there is a very large audience of Americans who are fed up with the woke agenda and will reward politicians who will fight it and punish corporations that mock them and side with their enemies.  What is needed is an organizing force to channel this anger and use it to accomplish some goals.  What we need is the opposite of GLAAD.  We need an organization that advocates for normalcy.  Its acronym should be something like NORMAL or NORML or STRAIT or something like that.  Their job should be to give a report card on corporations that reflects the degree to which they align with the values of normal people.  And they can report these findings back to the members in the general public and make recommendations for actions like boycotts or protests or letters to government to protest the actions of the worst offenders.  And alternatively, they can recommend that the membership patronize and support the companies that are most sympathetic to the community.  And likewise, NORMAL, or whatever it’s called can give scores to elected officials and candidates with respect to how they protect the interests of their constituents.

It’s easy to see how such an organization would be useful and what it could achieve.  The real question is why doesn’t it already exist.  Now all I have to do is figure out words to fit the acronym.  National Organization Representing Moral American …  Dammit, what begins with L?

The Trans Backlash

The Trans Backlash is real.  Multiple signs show that most people think that the trans-movement is an unhealthy mindset that is especially dangerous for children to become involved in.  Even authorities in such hopelessly progressive countries as Sweden and England are admitting that allowing children to decide if they should be subjected to genital mutilation and hormone treatments is insanity and should be considered child abuse.  Even homosexuals are coming forward and saying that transitioning children is madness.

Only the ultra-insane authorities in California and Oregon are doubling down on pediatric transitioning.  But it seems that we are seeing a large segment of the American population saying they’re fed up with the LGBTQ movement and their allies in corporate America foisting “pride” on the population and children in particular.

I find this extremely encouraging.  Not because I think that we’ve won anything yet.  I’m just enheartened to see that there’s any fight at all left in this country.  Just seeing Anheuser Busch getting buried with expired beer is reason to celebrate.  There are still enough normal people who are willing to take a tiny stand and throw the finger at our tormentors and their corporate lackeys.

Now, where does it go from here?  I guess the first real victory would be if Anheuser Busch cries uncle and provides a real apology and promises to completely forsake identity politics.  That would be a win.  And it wouldn’t hurt if they put out a few bikini bimbo ad campaigns to show their hearts are with their main customer demographic.

After that I’d say that the 2024 elections should be a referendum about electing state and federal officials who will pledge to make transitioning children illegal nationwide.  That would be a remarkable achievement.  That would hit these doctors and drug companies in their bottom lines.  And after that I think the federal and state governments have to root out the individuals and organizations that allow our grammar schools to be hotbeds for this gender dysphoria contagion.  Specifically, the organizations like GLAAD and the Human Rights Campaign need to be investigated and exposed for their part in shaking down corporations and proselytizing children with harmful delusions about their bodies.

Well, so there’s my dream outcome.  What will really happen?  Who knows.  Americans are very hard to motivate.  Boycotts require focus, determination and cooperation.  And Americans have none of these things.  We’re lazy.  But maybe, just maybe, the idea of children being mutilated elicits enough primal survival reflex that even lazy Americans will get up off their recliners and vote for their elected officials or motivate them to drive an extra ten minutes to avoid buying crap from a company that wants their kids turned into sterile monsters.

We’ll see.  I won’t speculate where the smart money is on this question.  You already know.  But at least right now I’m enjoying the spectacle of Anheuser Busch and Target and North Face finding themselves on the wrong side of a public that is sick to death of hearing about how proud we all are of sodomy.  I’ll start with that.

Tim Pool Clarifies the Commercial/Sexual Hierarchy

I suspected this but it’s good to have confirmation.  But what about Miller Lite?  Are their drinkers just hen-pecked?  Seriously, I’m curious to see if the Bud Light boycott success can be duplicated with Target.  I think the effect will be much smaller.  But with the current economy maybe even a small downturn might be significant.

Miller Watched Budweiser’s Faceplant and Said, “Hold My Beer”

I guess Miller doesn’t need normal men drinking their beer.  They saw the Bud Light debacle as a blueprint for their path forward in the American beer market.  From now on women and gay men will be their audience.  Hey, maybe they know what they’re doing.  But guys, let’s help them out and give all our business to the first beer company who says they like us as customers and don’t want to insult us.