Rufo’s Short Film on the “Cluster B Society”

Christopher Rufo has made a ten minute video claiming to define the current psychopathology of the Left as the “Cluster B Society.”  It describes four different personality disorders that taken together allow for the phenomena that we see at work in the world today.  And being an academic he is able to draw the clearest examples from the college campus where narcissists, border-line personalities, sociopaths and hysterics have indeed captured the campus and established their own stable institutions that everyone else there must endure.

I don’t find myself competent to judge the accuracy or the importance of the details that Rufo is using to prove his thesis about the particular personality types that he points to in this video.  But the overall effect that he describes is familiar to everyone who has lived through the last ten years.  The feminized and hysterics-driven environment we find ourselves in is all too clear to those of us who grew up in a much saner world.

I’m not sure who is the audience for this video.  Maybe those with a grounding in psychology.  Even lacking that background I found it interesting.  But I’m not sure how it can be used to change the problem.  But I acknowledge that Rufo might find this explanation for the dysfunctional campus useful for someone like himself who is attempting to purge a particular college of its shrieking madwomen.  Kudos to him for that.

Tim Pool Clarifies the Commercial/Sexual Hierarchy

I suspected this but it’s good to have confirmation.  But what about Miller Lite?  Are their drinkers just hen-pecked?  Seriously, I’m curious to see if the Bud Light boycott success can be duplicated with Target.  I think the effect will be much smaller.  But with the current economy maybe even a small downturn might be significant.

Another Company Had a Feminist Scold Speaking for Them. Oops.

German gun maker Heckler and Koch must have had a woman on their marketing team typing away on Twitter when she decided to put in her two cents about Miller Lite’s war on bikini models.  Eventually someone with a brain caught onto what was going on and deleted the offending tweets.  And then they put up the tweet at the bottom of this post to distance themselves from the statement.  It will be interesting to see how this progresses.

And the reactions


Miller Watched Budweiser’s Faceplant and Said, “Hold My Beer”

I guess Miller doesn’t need normal men drinking their beer.  They saw the Bud Light debacle as a blueprint for their path forward in the American beer market.  From now on women and gay men will be their audience.  Hey, maybe they know what they’re doing.  But guys, let’s help them out and give all our business to the first beer company who says they like us as customers and don’t want to insult us.

Guest Contributor – Chemist – 11MAY2023 – Tone Deaf

Mark Twain once said that history doesn’t always repeat itself, but it often rhymes.

I think we may be seeing that rhyming with AB InBev and Budweiser.

I believe it was in the late 1980s that Tomkins PLC, a British conglomerate, bought Smith & Wesson.

They did not understand the US market, or the firearms market or firearms for that matter.

They proceeded to make a number of missteps, not the least of which was to be the only major gun maker to sign on with Clinton’s AWB, HUD restrictions and other anti-second amendment policies.

This led to reduced market share and loss of revenue and negative profits. Things got so bad that the US company Saf-T-Hammer bought the company for $45 million – a fraction of what Tomkins paid.

Now we have the spectacle of InBev, a Belgium company, who purchased Anheuser-Busch a few years ago. InBev clearly does not understand the US market as demonstrated by their partnering with a transsexual to try to sell beer to American blue collar workers.

Bud light sales are down over 25% and a country star recently couldn’t even give it away at a concert.

Now the disease appears to be spreading to other AB brands including Michelob and Budweiser.


I wonder if things will get so bad that, like Tomkins, InBev ends up dumping AB at a massive loss.

Truth be told, it would not hurt my feelings.

Ya Gotta Laugh

We live in such strange times.  Sometimes the headlines are a patchwork of tragedy, comedy and just plain weird.  I guess you’d have to call the Bud Light/Dylan Mulvaney story a comedy.  So is the Tucker Carlson story.  In each case you have a corporation applying the woke rules and shooting itself right in the groin.

Then there’s the story of the Marine who stopped a lunatic on a New York subway car by putting him in a chokehold.  Now he’s probably going to be put on trial for murder.  That sounds like a tragedy.  And everything else is somewhere in between.

The banking industry meltdown and the studiously ignored stagflation is a looming catastrophe that we’re supposed to shrug off.  And the daily appearance of another whistleblower to announce that the Biden administration is constantly breaking the law and simultaneously shielding itself from these crimes is a tragicomedy so outrageously obvious that no one would believe it if it were the plot of a movie.

And heaven only knows what tomorrow will reveal.  Today we heard that the Ukrainians launched a drone attack on the Kremlin to assassinate Vladimir Putin.  The repercussions of that attempt may turn out to be the biggest tragedy of the century.  As it is, the Ukraine war has the potential to destabilize the balance of power in the world.  This new twist may cause an escalation that takes on a life of its own.

But none of these things changes the fact that we all have to live.  We fret about the tragedies and wonder about the looming catastrophes that threaten from every side.  But we still have to laugh.

So, I read about Anheuser Busch’s corporate leaders declaring that all of this was a mistake and that there was no campaign to make Mulvaney a spokesman for Bud Light.  And they’ve promised to triple the advertising budget and fill up the television commercials with young people wearing cowboy hats at Zac Brown Band concerts.  And I can’t help but laugh.  Anheuser-Busch-InBev has hundreds of beer products.  They could have selected a dozen craft beers and dedicated them solely to transgender awareness and the drinkers of Bud Light would never have known or cared.  But someone at corporate, probably that ditz Alissa Heinerscheid or maybe her boss Daniel Blake, decided that it was time to replace all those rednecks with the millions of Audrey Hepburn impersonators who must drink Bud Light while soaking in the bathtub in full pancake makeup.

They just couldn’t help themselves.  When you’re a woke evangelist, you’re always fighting the good fight.  And so, they not only announced the Mulvaney sponsorship they released the video of Alissa Heinerscheid denigrating the present patrons of Bud Light as being not only benighted knuckle draggers who suffered from being terminal “fratty” but also were declining in numbers and therefore responsible for their product’s declining market share.  This will be a beautiful thing to watch.  Anheuser Busch won’t go out of business.  But this will be so painful that the people in the front office will never forget it.  And hopefully a lot of people who have right-wing customers for their products will also take note.  And I just have to laugh.  They did this to themselves, the chumps.

And right at the very same time Fox News fires Tucker Carlson.  The replacement for his show is getting 48% of the audience that he used to bring in.  And it’s had a knock-on effect on the rest of the line-up.  And it’s getting worse.  Enormous numbers of people are canceling their memberships in the premium plans that Tucker contributed to.  Fox is losing a lot of viewers.  And Tucker Carlson has the potential to take his audience wherever he decides to go next.  And I just have to laugh.  They did this to themselves, the mooks.

So, in the midst of the meltdown that is Joe Biden’s America there is still a way to have a laugh now and then.  It’s a wry chuckle and it’s mixed with a groan.  But it’s a laugh nonetheless.  And we go on and we live our lives.  So, until the Russian ICBMs start landing in Dunwich, I’ll continue doing my best to enjoy my life and share a laugh with you.  And Alissa Heinerscheid, this Bud’s for you, ya dope.

Grooming in Middle School on Open Display in Washington State

Read this thing and try to put some other explanation for this going on in a grammar school.  If I had a child in that school I’d get him out so fast it would just be blur.  If it wasn’t a Leftist paradise like Washington there would be a lawsuit going on and the principal and probably a bunch of teachers would be out of their jobs already.

So my read on this is that the parents of these children are either true believers or hopeless idiots.  It sickens me to know we’ve reached this level of depravity.  The kids in that school don’t stand a chance.

ZMan Provides a Clear Explanation of What Wokism Is

Is it Communism?  Is it fascism.  Is it just radical liberalism?  ZMan walks through the origins and the functionality of wokism for the members of the elite and their lackeys.

And here’s the kernel of it:

“That is the key to understanding Wokism. It is not so much what it is but what it does for the people who embrace it. For the managerial elite, it provides a sense of legitimacy to their place atop the social hierarchy. For the climbers dreaming of a perch at the top and those who gain satisfaction aping those at the top, it provides an ever-changing set of cultural fashions. Primarily, Wokism provides a way to distinguish who is inside and who is outside the dominant social group.”

Well that’s clear enough.  In his essay he fleshes out how and why this happened along with why the other labels are inaccurate.  If you want to know what wokism is, the link follows.

What Is Woke?

So, what’s a Poor Boy to Do? – Coming to Terms with the Real World

I was talking to some friends and the discussion came around to Trump and DeSantis in the 2024 race.  And there was all this noise about Trump and the electability problem with women and how DeSantis was like Trump without the drama and on and on.  I kept quiet and eventually someone asked me what I thought and I said, “I don’t think we’ll be winning anymore presidential elections from here on out.  And everyone got quiet but they kinda nodded their heads and said yeah.  And that was a good moment.  We started talking about other things, local things and things we were doing personally.  And that was better.

Honestly, it’s time to come to terms with where we are.  We live in a country that is easily controlled by a subset of the population that will not be knocked off its perch by any combination of opponents currently present.  And that could change but waiting for that eventuality would be like the Carthaginians waiting for the Visigoths to defeat the Romans for them.  It would eventually happen but that would be five hundred years after Carthage had been sacked.  No, we have to utilize our time usefully.

And what is that?  What makes sense?  First off, prioritize the problems with living in this environment.  Look at the aspects of this government that cause the worst damage.  If you live in a Blue State or City then without a doubt the deleterious effects are all around you.  Economic mismanagement and crony budget boondoggles are high on the list.  Then there are the educational issues; poorly performing teachers and schools along with very dangerous social indoctrination of your children.  And if you happen to live in an urban center or even some suburban areas the breakdown of law and order is absolutely a critical problem that will have to be addressed.

These are all critical issues that have to be addressed.  For the most part it seems to me that the best way to reduce the problems is to move out of a blue state or city and into a red state where the local government isn’t oppressive and where conditions are least damaging.  I think we’re already seeing this play out in a big way.  And it just makes sense.  No one can afford the absurd taxes in places like California and New York.  And no one can afford to risk the education of their children no less their lives in cities like Chicago and New York.

But will moving to a red state be enough?  That’s the million-dollar question.  I think in a few years the Supreme Court will be shifted to the Left and federal policy will mandate the same kind of policies in the red states as we see in the blue.  Our hope is that the red states will successfully resist these attacks.  But what if the Left insists?

I think we try our best to opt out of as much of civil society as we can and form our own institutions; our own schools, churches, businesses and the like.  But if all these attempts are sabotaged then the only three choices left are to fight, hide or to leave.  As far as fighting we can’t match the resources that could be brought to bear against us.  Joe Biden wasn’t kidding about nukes and F-16s.  They’ll happily use them.  Unless a real general comes along who can take up for our side, we won’t stand a chance.  At least not in the near future.

Hiding means pretending to adopt the woke identity but maintain a clandestine existence.  It seems to me that such an existence could be maintained for a short time but eventually living in a woke world would corrupt the children.  So, I don’t see this as a viable option.

No, if the federal government decides to persecute the red states and no Caesar shows up then the only real long-term option for people like us is to leave for a better place.  And it’s not obvious that such a place exists.  It would have to be outside of the influence of the United States.  Everywhere else is already being molded to accept the rainbow coalition and pledge allegiance to the woke agenda.

So, what does that leave?  Russia and China are the obvious holdouts.  Probably areas of Asia like India and Southeast Asia and currently a good chunk of the Muslim world are independent.  Brazil has made some movement to embrace China and Russia.  And that brings up the question which is worse; living in a woke American society or living in the third world?  Now there are some exceptions.  Places like Singapore, Dubai, Japan and Hungary are relatively affluent enclaves outside the direct control of the United States.  But none of these places are clamoring for ex-pat Americans to invade.  Even if you want to move to these places, you will need skills that these places need.

So that’s the bottom line.  Is it better to become a woke bugman or to leave America forever.  We may have a generation before the red states are sufficiently degraded but one day that choice may be upon us.  If the Left wins, we will have to pick one.  Choose carefully.