Tag: book marketing

What’s KENP?

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So, there are a lot of things going on.  I reached 500 reads on Royal Road but out of those 500 reads not a single comment or review was left.  And since I wanted to sign up for Kindle Unlimited, I had to shut down any sites that had e-books other than Amazon.  So, I deleted “The Sniper” from Royal Road and BookFunnel so that I could test out Kindle Unlimited for at least ninety days.  And of course, I’ve been checking Amazon to see how many KENP (Kindle Edition Normalized Pages) of the “The Sniper” have been read.  And, of course, a watched pot never boils.  But I also wonder if Kindle Unlimited will lower the number of e-books I’ll sell on KDP.  And now I’ll also have to figure out how to set up incentives and other come-ons that Amazon has thought up for the poor confused authors out there.

I started reading “Do Androids Dream of Electric Sheep” today.  So right from the git-go PKD’s dystopia certainly has a lot of drugs to control the emotional state of its citizens.  Also, Rick Deckard apparently has a wife that doesn’t seem to like him at all.  He also seems to have artificial sheep.  So, this isn’t exactly Blade Runner so far.  But I’m a patient man and I’ll plow my way in hoping that Roy Baty shows up and offs the founder of the Tyrell Corporation and talks about attack ships on fire off the shoulder of Orion.  I just hope it’s that cool.

I had my weekly coffee walk zoom with the boys.  One of them was inspired by my book and is now writing several short stories.  Kudos to him.  And we were talking about how the old firm has DEI’d itself into a disaster.  They chased out all the old white guys and now the DEI hires have had to hire them back as contractors because they don’t know how the systems work.  They waited so long to upgrade some systems that the hardware is now unavailable from the manufacturers and competency will be needed to replace it with currently available equipment.  But unfortunately, these DEI hires are completely incompetent so … “contractors!”  I told the boys to drive a very hard bargain and make sure the hourly rate is ridiculously expensive.  When the project shows up as a blinking red light on the C-Suite’s monthly checklist of “problems” it will be embarrassing and hilarious when they have to admit they don’t know how their own systems are supposed to work.  And that’s not going to be easy to explain to the FDA.  Being audited by the feds isn’t fun under the best of circumstances.  When you have to admit that product was thrown away due to out of spec conditions that’s a nightmare.  Well anyway.  We laughed and laughed.  The guy who got booted used to be a good guy.  Then he became a true believer in DEI.  After that he became intolerable and we all agreed that he got what he deserved.

Well, that’s enough for now.

How Do You Get to Carnegie Hall from Here – Practice, Practice.

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Dystopias seem to be the dominant science fiction type in the last decade or two.  And the dopiness of the ones ending up on the large and small screens doesn’t encourage much hope in the genera.  We have the ever popular “Handmaid’s Tale” that bangs away at the female victim of the evil patriarchy trope.  And then there’s the “Hunger Games” which I suppose reflects the idea that somehow resources on Earth are about to collapse and a zero-sum game will emerge where we all will be fighting for our lives to get a loaf of bread.  Wow!  Who knew science fiction could be so much fun?

I’ve recently heard that horror is becoming a big genre with young men (apparently written stories and video and also video games).  But that doesn’t alarm me.  I think this is wrapped up with the popularity of video games and I think that is more a matter of the desire to work through puzzles and shoot monsters with guns (which is always a good thing!).

I have a theory that the current science fiction publishing model will not endure much longer.  I don’t think they can make enough money from selling romantasy porn and feminist dystopia much longer.  Of course, it’s possible that AI writing will completely destabilize all fiction writing.  In that case the whole thing becomes academic.  That would leave us just downloading AI slop at virtually no cost.  But either way the world will be changing to resemble nothing like what we old-timers remember from the before time when books were an industry and grammatical sentences actually existed.

Of course, this is a hell of a time for me to become an author.  But in a sense, it may be the best time for me to write.  The barrier to getting published doesn’t exist.  The only barrier is figuring out a way to let the reading public know my book exists and what it’s about.  But that’s far from a trivial problem.  Key words and algorithmic search engines and Amazon ad management are complicated and confusing topics and I’ll confess that I know next to nothing about any of that.  But I’m slowly picking up some practical and painful experience.

For instance, so far today my Amazon ads have 23,417 impressions.  I believe that means, that number of people had the chance to see my ad on the search pages they viewed on Amazon.  Out of those thousands, only 16 people clicked on my ad.  Out of those 16 people only two bought my book (e-book version).  And that was with the e-book discounted to $0.99.  So, there was $1.98 worth of sales.  Of which I only get 30% (~$0.59).  Now currently the cost per click is $1.71.  Which means so far today I’ve been charged 16 X $1.71 = $27.36!

Obviously, this isn’t the way to become rich through writing.  But it is a very educational exercise to understand how the current self-publishing model leaves quite a bit to be desired.  But I still have few more ideas to try before giving up on my dream of becoming the next great science fiction author.  Excelsior!

A Milestone and a Low Point

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So today I reached the two hundred book milestone.  One hundred fifty-three e-books and forty-seven paperback copies.  Camera Girl and I celebrated with a bowl of ice cream each.  And today I also got my first one-star review.  The reader was upset because he didn’t know it was a science fiction story.  And I can understand his anger.  When I selected the categories for the book the first one, I listed was science fiction.  But Amazon rejected this as a false description and deleted this category for the book.  And so, Amazon is responsible for the single one-star review I’ve received so far.  Well, the world is a complicated place and I guess nothing human is ever free from unexpected consequences.

But, all in all, it’s been an interesting experience.  It seems Amazon has created an opportunity for anyone to create a book and it even makes it possible to try and find an audience for that book in the enormous marketplace they have created on their platform.  And to the extent that I’ve found some readers I can appreciate how this is an improvement over what there was before.  And in my particular case it changes the situation from an impossibility to a difficult one.  And by that, I mean I could never have found a publisher (other than a vanity press) that would accept my story because of the right-leaning slant of my story.  After all I pretty clearly demonize Antifa in this story and that would never get past the editors and sensitivity readers employed by the “Big Five” publishing houses (Penguin Random House, HarperCollins, Simon & Schuster, Hachette Book Group and Macmillan).  So, I think the present set-up is an improvement for someone like me.  But that doesn’t mean finding an audience is easy.  It’s not.  It’s tricky and slow and expensive and the skill-set has absolutely nothing to do with being a writer.

The next big milestone will be when I put it on Kindle Unlimited.  But since this requires the story to be on Amazon exclusively for three months I’m waiting until I finish putting the story up on Royal Road.  I’ve been uploading it in sections (mostly a chapter a day) and I’ve got six more chapters to go, so I want to finish that first.  I want to see what feedback I get once I’ve allowed the readers there to finish the story and evaluate it.  After that I’ll take the story down from BookFunnel and Royal Road and see what happens with Kindle Unlimited.  KU lowers the cost to start the book to essentially zero and I’m hoping that will allow a larger cross-section of the general reading population to give the book a try.

And I believe this population of readers will be significantly younger than the one I’ve been reaching up till now.  Now maybe this isn’t my target audience but I think it’s important to test that hypothesis.  If Kindle Unlimited doesn’t move the needle, then I know what I’ve seen so far is a good indication of what I should expect.  So, let’s see what happens.

How the Mighty Hath Fallen

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So, I put a chapter of “The Sniper” up on Royal Road about a week ago.  And shortly afterward I received a rejection from them because the story was also on Amazon and this website (OCF) and I had to prove to them that both those copies belonged to me.  They wanted me to add in my Amazon Jake Barter author page that I was putting the story up on Royal Road.  So, I had to figure out how to do that and whether this would cause a bad reaction by Amazon.  After all, Amazon sells my book for money and Royal Road lets people read it for free.  Well, the day before yesterday I tried putting up the statement about Royal Road but the author page rejected the edit.  It turns out that I couldn’t use Royal Road’s actual internet address on Amazon but I could just use the name of the site.  And then I had to prove that OCF was my website by a similar message and then, voila!  They put the first chapter of my book up on their site and so far, nine people have read it.  Well, that not much.  But I figure it’ll be fun to see if I can get much interest on that site.

Apparently, Gen Z frequents the site to read fan fic called “Lit RPG.”  Now, my book is neither fan fic nor Lit RPG.  So, it’s not certain that I will find an audience there.  But I’m interested in testing the waters.  I also put it up at BookFunnel and the good folks over at Whatfinger were kind enough to put up a link to that site and I got 14 e-mail addresses of people who downloaded the book there.  So, a little at a time I’m getting more visibility for the book.  I’m at 187 sales on Amazon and I’ve accumulated 34 ratings and 29 reviews with a cumulative rating of 4.7 and some very nice reviews that were definitely encouraging.

Once the experiments on Royal Road and BookFunnel have run their course I intend to put the book on KDP Select which requires the book to be exclusively on Amazon for at least 90 days.  Supposedly the low-cost barrier to reading on this program will attract the maximum number of “eyeballs” to the story and I’m very curious to see how that effects sales.  And I’m not particularly hoping to make a lot more money that way but rather I’m hoping for much more exposure.

So, the great book publishing experiment grinds on.  My hopes for international fortune and fame have been dashed on the sharp rocks of harsh reality.  My dream of movie studio executives battling each other in front of the Compound to see whose blockbuster offer would land the movie rights to this timeless masterpiece has gone up in smoke.  At this point I’m negotiating with the Dunwich Middle School to have the sixth grade put on a one act play version of Chapter 1.  Is this how Heinlein got started?  How, the mighty hath fallen.

It’s a Wonderful Life

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Since I’ve had to use YouTube to learn how to perform the various tasks associated with publishing a book, my YouTube feed has filled up with the various subjects that authors seem to get involved with.  So, I’ve been bombarded with videos on every aspect of writing, editing and marketing books.  But this week I seem to have arrived at the crazy outer reaches of the book publishing ecosystem; namely, sensitivity readers.  Now I had heard of alpha readers and beta readers.  These are the first people you give your book to in order to get feedback on the story from normal people.  This all makes sense to me.  But sensitivity readers are something entirely different.  Apparently, these are people who go through your book looking for reasons to be offended by your story.

Sensitivity readers will read your book and then provide you with hundreds of notes on all of the ways that whatever you say can offend a multitude of easily “triggered” types of people.  One video talked about how story lines and even characters can upset a whole host of fragile readers.  Women, minorities, blind people, deaf people, paraplegics, quadriplegics, gay men, lesbians, bisexuals, queers, “non-binary,” all the various kinds of “trans” people, women wearing septum rings, antifa supporters, pacifists, the homeless, meth heads, heroin addicts, other drug addicts, women with blue hair, the lactose intolerant, the gluten intolerant, vegans, poor people, pedophiles, other sex offenders, dyslexics, the neurodivergent, ADHD individuals and many, many more.  The only ones they left out were the red-green color blind.  That really ticked me off.

I looked at this list and realized that many of the people on this list might be offended by my book.  After all my protagonist unleashes a non-lethal chemical attack on an antifa riot that includes many blue-haired women with septum rings and several sex offenders in their ranks.  Without even trying I had unknowingly transgressed against the boundaries meant to be protected by sensitivity readers.

This made me sad.

Then I found out how much these people charge for their service (0.5 to 2.0 cents per word).  For my book that would come out to between $325 to $1300.  So, that’s a lot of money!  Plus, I read that they literally come up with hundreds of items that must be “fixed.”  Hundreds.  That would take weeks to edit.  So, I would be paying someone many hundreds of dollars to make even more work for myself at the same time as she made my book much less enjoyable for my target audience; normal people.

Well, I decided not to hire a sensitivity reader.  But I felt guilty.  So, to assuage my grief I instead watched a bunch of videos about sensitivity readers.  And it worked out great.  These videos are hilarious.  To hear the various absurdities that get brought up by sensitivity readers to these terrified writers is to experience comedic genius.  The things these people worry about are stunningly stupid.  They’re worried about elves and goblins in fantasy stories being mistaken as dog whistles for different races and ethnicities.  They worry about people being cured of diseases in the story making readers who have those diseases upset.  And the funniest thing of all, the readers and the writers look exactly how you would imagine people who worry about such things would look like.  It’s a wonderful life.

An Honest Review

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In the last few days, I’ve been getting a few more reviews on Amazon for the “The Sniper.”  And today I got my first somewhat negative comments.  Take a look.


4.0 out of 5 stars Uneven political thriller good for a slow day

Reviewed in the United States on April 3, 2026

Format: Kindle

The Sniper is a good, but uneven political thriller.
It’s not particularly deep, but entertaining. I liked the plot. I liked most of the characters.
The lack of a star was in the author’s (and maybe the editor’s) lack of basic writing. While the beginning of the novel is a great premise, the lack of detail is astonishing. It’s like someone describing a video game, but just the broad strokes. I read for the details.
The other nitpicky thing is that the basics of prose dialogue is ignored entirely. An exchange between two characters is all one paragraph. And then there’s the commas (or lack thereof). It’s the classic of “Is it Thanksgiving or cannibalism?”
It’s a casual read. If you can read past the details, the general plot is pretty good.

 

Very interesting.

The Good:

  • The Sniper is a good … political thriller.
  • … entertaining. I liked the plot. I liked most of the characters.
  • … the beginning of the novel is a great premise
  • … the general plot is pretty good

The Bad:

  • … uneven
  • It’s not particularly deep
  • … the lack of detail is astonishing. It’s like someone describing a video game, but just the broad strokes. I read for the details.
  • If you can read past the details

The Ugly:

  • The other nitpicky thing is that the basics of prose dialogue is ignored entirely. An exchange between two characters is all one paragraph. And then there’s the commas (or lack thereof). It’s the classic of “Is it Thanksgiving or cannibalism?”

Yes, very interesting.  First of all, this is honest criticism.  This fellow doesn’t know me from Adam and he doesn’t owe me anything.  That’s valuable to someone who wants to know whether his writing is any good.  So, look at the things he likes; “entertaining. I liked the plot. I liked most of the characters.”  Those are the most important basics of a story.  That’s pretty good.

Look at the criticism; “uneven, not particularly deep, lack of details are astonishing.”  He wants more!  Okay, that’s a problem.  This reader probably wants lots more technical description.  So, in terms of the mining equipment and the technology for collapsing the earth under a city he wants the details.  Fair enough.  Well, there will be sequels and we can get that stuff fleshed out to satisfy the technical type.  But since this book was about Bogey and he wasn’t a technical guy, I left that stuff aside.  When Connors and Cutter get their stories, I’ll geek out on the details.  So that’s okay.

Now for the ugly, I’m guessing that the reviewer was an author or an editor himself.  I decided not to use a professional proofreader/editor for the book.  I felt comfortable with the level of standard English I could provide.  The reviewer is obviously very sensitive to the conventions of professional editing.  And that’s legitimate but I’m guessing a lot of my readers won’t be as sensitive to that level of editorial finish.

So, I’m pretty happy with that review.  I got an honest review and four out of five stars is pretty damn good news.  So, I’m hoping to get a bunch more reviews and who knows I might even get an honest 3 stars from someone.  I can take it.

Time to Make the Donuts

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So, I’m busy, busy, busy with my giveaway on BookFunnel (here’s the link).  I’m also seeing if I can put part or all of it up on a site called Royal Road.  And I’m posting links on my X feed to try to connect with the wider world.  And if any of you want a free copy or have any friends who might like the story, please pass the link along to them.

Well, in addition to all this I’ve been drafted into a publicity campaign for the Dunwich Republicans.  I’ve got to awaken a “sleeping giant.”  But it’s more like a geriatric midget in a coma.  So even if I can drum up new blood, I’m afraid they’ll just show up, hear there’s work to be done and say, “Looks like you’re doing a great job.  CARRY ON!!!

But one must do the best one can.  As old TR used to remind us it’s “The Man in the Arena” that counts.  Unfortunately, I feel more like the Christian being fed to the lions in that arena.

Well, the weather is just as uncertain as ever with one day being seventy degrees and the next day featuring snow flurries but we’ve definitely turned a corner and the Great Southern Ice Sheet is barely a foot thick and receding rapidly.  All the spring flowers are budding and the turtles are sitting on the dead log in the swamp.  The mallards must be awaiting the hatching of their eggs and even the local pair of hawks seem to be hyperactive, probably getting food for their nest.

Listening to Andy Weir talk to the Critical Drinker about his book “The Martian” was kind of exciting.  I think anyone who writes a book secretly desires to be that guy who hits the jackpot and has the world beat a path to his door.  I mean, I know it’s ridiculously unlikely for a number of reasons for my book to be a big seller.  It’s in a very restricted corner of the marketplace based on politics and demographics and trying to get advertising is like pulling teeth.  But I confess I not-so-secretly dream of the book going viral and selling tons and tons of copies.  I guess when the dust settles, I’ll probably be in a funk for a while but I think it was still a good experience to try my hand at something I’ve wanted to do since I was a teenager.

And I’ll say that I don’t think that writing a good book is beyond my talents.  But self-publishing and self-marketing is not for the faint of heart.  It takes money and a lot of hard work to promote a book in the current marketplace.  And that’s the part I don’t enjoy at all.  Playing cat and mouse with the Amazon algorithm isn’t my idea of a fun occupation.  It’s more like going to the dentist’s office than something associated with creativity.

Ah well.  Whine, whine, whine.  Time to make the donuts.  Onward and upward.  Excelsior!

Book Funnel Sniper Giveaway

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That’s right get your free pdf copy of “The Sniper.” All that’s needed is to provide your e-mail address and view my harrangue at the end of the book to leave a review on Amazon. What’s fairer than that? Don’t answer that! It’s a rhetorical question as part of my sales pitch.  Let me know if there are any problems with the download.  This is my first attempt to use BookFunnel.

 

Click Here for Link to Sniper Giveaway

 

 

Riding High on a Horse in a Star-Spangled Rodeo

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So, I’m making the plunge.  I’ve joined BookFunnel and I’ll be running a giveaway for e-copies of the “The Sniper” starting pretty soon.  The trick now will be to get as much visibility for the giveaway as I can.  So, I’ll publicize it here (of course) and I’ll put up a post on X and I’ll tell everybody I can think of that likes this kind of story.  My plan, such as it is, is to use the giveaway to garner as many reviews as I can and try to get the book more attention.  And after that I’ll put it up on Kindle Unlimited to tempt the general public that tests out its fiction one page at a time.

Will it work?  Well, I certainly hope it will but I’ll find out for sure whether I can interest the world at large.  I was listening to the Critical Drinker interview Andy Weir about the success of two of his books being turned into movies.  But I was just as interested in his story about self-publishing.  His “The Martian” was self-published on Amazon and struggled to find an audience in the beginning.  So, it’s kind of that one in a million-success story that inspires the other 999,999 writers out there toiling away in obscurity.  So just to clear the air ahead of time, for the movie version of “The Sniper,” I want Adam Baldwin to play Bogey and Gary Oldman to play Cutter.  Nick Searcy would make a good Chastain.  As for Connors, I haven’t made up my mind.  And the other parts are also up for grabs but definitely no Hollywood weirdos; that’s for sure.  I think Christopher Walken would make a good President Miller.  He’s always able to provide a memorably psychopathic character when required.  Of course I’m hoping to get myself a bit part.  Sort of like how Stan Lee always got a cameo in the Marvel superhero movies.  Maybe I can be one of the clerks at the airport in Baghdad.  I think I could really handle the part with style and finesse.  Sort of a latter-day Olivier.

But I will say it is a little discouraging to see just how much grunt work there is in navigating the world of self-publishing.  The experts don’t really seem to know that much more than the people wandering around in the dark like me.  Sure, they have a sense of things like keywords and how to attach to other books that are already popular but it doesn’t seem like they can tap into any magic formula for shining a spotlight on a new book.  It reminds me of that Glenn Campbell song “Rhinestone Cowboy,” “Where hustle’s the name of the game and nice guys get washed away by the snow and the rain.”  Of course, that’s a little dramatic because I’m doing this from the comfort of my dining room where it’s relatively warm and dry.  But metaphorically I’m pounding that digital pavement so I can sing the blues along with Mr. Campbell.

Various Public Relations

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So, Tuesday I have a meeting with my marketer to see how I can achieve more of my goals for the launch.  The book seems to be sustaining sales but I’m not satisfied with the visibility with respect to reviews and general profile.  As I’ve mentioned I’m going to find out just how large a giveaway I can expect to perform.  Now, I have no idea whether this makes any sense at all.  After all, as a tactic giving something away for free seems to be defeating the purpose of sales.  But my whole reason for writing this book, is to get other people to read it too.  And if you’re competing with literally millions of other books and some of them have multi-billion-dollar companies marketing them then it may take extreme methods to break out of obscurity and catch the public’s eye.  And then again, I may just be kidding myself.  But I think I’m very close to making a decision on the path forward.

And there’s not much time left before I’ll be overtaken by other responsibilities and projects.  First Selectman Cthulhu has selected me as his personal spokesman with responsibilities for communicating his agenda to both the human population of Dunwich and also the trans-dimensional realm of the Great Old Ones.  That’s right I’ll be updating his LinkedIn and TikTok pages.  Currently he’s asked me to edit out the use of words like crush, dismember, maim and devour in his recent communications.  He’s up for re-election and he needs to finesse his image quite a bit.  I’ve suggested he watch several of the recent Godzilla movies and figure out how to mimic the joie de vivre of that radioactive reptile who has managed to cultivate a laid back and avuncular style in the last few years.  I told him he might want to think about a facelift.  But then he reminded me that technically he really doesn’t have a face.  It’s more of a foot with eyes, mouth and tentacles.  Well, a rose by any other name.

On the home front, Mr. and Mrs. Mallard have returned to dismal puddle and seemed very satisfied with whatever slop has run into the swamp.  Also, a pair of wood ducks have also appeared but I notice they are much more skittish than the mallards.  Well, it takes all kinds.  So far, we haven’t seen any ducklings.  Time will tell.

And I’ve cut down all of the raspberry canes and put about five pounds of 10-10-10 fertilizer on the bed in anticipation of a bumper crop this year.  I’m hoping it will expand significantly beyond the current patch and eventually triple into the whole garden.  This is a matter of turning necessity into a virtue since nothing else seems to flourish besides raspberries in that soggy area.

The southern ice sheet has retreated back to the massive driveway pile which is now only three feet high.  At the current rate of retreat, I calculate it will disappear completely by Memorial Day.  At which point the last of it will end up in my drink cooler for that barbecue event.

Well, things are moving apace.  Excelsior!