Millennials aren’t patriots. And they aren’t individualists. They’re mostly sort of like grade-school children. In fact, grade-school children that went to a really artsy-fartsy grade school. There’s no way we are going to turn them into revolutionaries, ready to storm the barricades in search of liberty. They don’t want liberty. They want a latte.
But millennials will someday soon be the majority of voters in this country. So even if they don’t believe in what we believe in we can get them to follow us if we can outcompete the woke option. “What the hell is photog talking about?” you’re probably saying to yourself. Let me explain.
Currently Silicon Valley is almost entirely composed of woke companies that have been telling millennials for twenty years that they are not only smart but also good. Google famously had a motto “Don’t be Evil.” Facebook, Twitter and all the other social sites spend half of their time just banning anyone who won’t acknowledge the need to worship the cult of pronouns. Undoubtedly that sort of mean girl social selection activity has a definite demographic cohort that will relish that environment. We call them Karens. And right now, they seem to be the dominant life-form on planet Earth. But as powerful as they are, I think there is a very large chunk of the millennial population that would like something more interesting to look at and talk about than Karen’s latest battle against accidental misgendering.
So how hard could it be to come up with a site that’s more interesting than that. Look at what Substack has recently done. They provide a platform for (among other things) journalists who are too normal to survive in the woke media environment. Guys as liberal as Glenn Greenwald and Matt Taibbi were hurled into the outer darkness by the likes of Rolling Stone and The Intercept because they thought that journalism should be factual. Not unbiased mind you, but just not completely fake. Now they’re making more money than they did previously by committing actual journalism and providing a service to readers who are tired of being lied to.
Other social sites have slowly begun to appear to compete head-to-head with the likes of YouTube and Facebook. Rumble, Gab and BitChute are tiny players but they provide a service that isn’t available from YouTube. The market for their product is growing and will continue to do so. And it is attracting people with deeper pockets like Peter Thiele.
These are the beginnings of competition. They barely register on Big Tech’s radar. But that will change. Better product will draw customers. And honestly the entertainment value of Facebook and Twitter is pretty low. I can easily imagine someone monetizing the audience that exists for reality-based news and entertainment. It will happen and when it does it will attract more than just a right-wing audience. It will attract everyone except for the left-wing ideologues. A good example of that is the recent news that Greg Gutfeld was now the “King of Late-Night Comedy.” Greg Gutfeld isn’t a conservative. But he’s a libertarian who doesn’t alienate the conservatives who enjoy his humor. He is vague enough about his own personal beliefs that Trump fans and normies think of him as their guy. And that’s good enough. I’d like it better if there were an even more right-wing guy who came on after Gutfeld on Fox News. Someone a little more edgy but it’s a beginning. If Fox News were smart, they’d give the Babylon Bee guys their own show too. Of course, they currently have a YouTube channel of their own but I wouldn’t be surprised if YouTube eventually shut them down. They’re that funny I assume they’ll be considered a threat.
And that’s my point. The Left has become “all fake all the time.” In the long run that becomes quite boring. It can be outcompeted in a marketplace of ideas. So, all we need to do is create that marketplace and let reality do the rest.