Category: Life in Dunwich

My Adventures in the Mythical New England Town of Dunwich

Time to Make the Donuts

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So, I’m busy, busy, busy with my giveaway on BookFunnel (here’s the link).  I’m also seeing if I can put part or all of it up on a site called Royal Road.  And I’m posting links on my X feed to try to connect with the wider world.  And if any of you want a free copy or have any friends who might like the story, please pass the link along to them.

Well, in addition to all this I’ve been drafted into a publicity campaign for the Dunwich Republicans.  I’ve got to awaken a “sleeping giant.”  But it’s more like a geriatric midget in a coma.  So even if I can drum up new blood, I’m afraid they’ll just show up, hear there’s work to be done and say, “Looks like you’re doing a great job.  CARRY ON!!!

But one must do the best one can.  As old TR used to remind us it’s “The Man in the Arena” that counts.  Unfortunately, I feel more like the Christian being fed to the lions in that arena.

Well, the weather is just as uncertain as ever with one day being seventy degrees and the next day featuring snow flurries but we’ve definitely turned a corner and the Great Southern Ice Sheet is barely a foot thick and receding rapidly.  All the spring flowers are budding and the turtles are sitting on the dead log in the swamp.  The mallards must be awaiting the hatching of their eggs and even the local pair of hawks seem to be hyperactive, probably getting food for their nest.

Listening to Andy Weir talk to the Critical Drinker about his book “The Martian” was kind of exciting.  I think anyone who writes a book secretly desires to be that guy who hits the jackpot and has the world beat a path to his door.  I mean, I know it’s ridiculously unlikely for a number of reasons for my book to be a big seller.  It’s in a very restricted corner of the marketplace based on politics and demographics and trying to get advertising is like pulling teeth.  But I confess I not-so-secretly dream of the book going viral and selling tons and tons of copies.  I guess when the dust settles, I’ll probably be in a funk for a while but I think it was still a good experience to try my hand at something I’ve wanted to do since I was a teenager.

And I’ll say that I don’t think that writing a good book is beyond my talents.  But self-publishing and self-marketing is not for the faint of heart.  It takes money and a lot of hard work to promote a book in the current marketplace.  And that’s the part I don’t enjoy at all.  Playing cat and mouse with the Amazon algorithm isn’t my idea of a fun occupation.  It’s more like going to the dentist’s office than something associated with creativity.

Ah well.  Whine, whine, whine.  Time to make the donuts.  Onward and upward.  Excelsior!

Persistence of Memory

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I was at my mechanic’s shop to have the rear brakes replaced on my “new” car.  Well, long story short, getting replacement parts from Toyota was going to take longer than expected so I couldn’t wait around.  I called Camera Girl for a lift home.  While I was waiting for her, I started reading some of the stuff he had on the walls of the shop.  There were photos of the cars the shop was selling and the first one was from 1930.  That’s ninety-six years ago.  And the place has had the same last name all this time.  Now Steve looks to be about my age.  That means his grandfather was probably about thirty years old in 1930 (in that ballpark).  Looking at those photos and illustrations from the 1930s was interesting.  His grandfather and probably his father and maybe his uncles have been working at this business for generations.  That would explain why he seems unflappable with respect to mechanical problems.  You probably see almost everything when you’ve been working around cars your whole life.

And here was this company in a tiny town in southern New England lasting for generations and serving a community that know each other from birth to death and beyond.  And that got me thinking of where I came from.  The Brooklyn neighborhood where I was born was just as solid to my eyes when I was young.  The people had been there for generations.  They had their traditions and institutions and a sense of community.  There was a feeling of permanence.  But that was an illusion.  All it took to annihilate that illusion was crime and poverty.  And over the course of time that entire neighborhood disappeared without a trace.  I’ve been back there, mostly for funerals.  And that’s the funny thing.  The Catholic church is still there although it has all the masses in Spanish now.  So, the old people come back for their funerals and then they’re driven out to be buried in Long Island.  And then their children and grandchildren disperse back to the four corners of the Earth.

So that’s the difference.  New England still has towns and those towns still have families that live here for generations.  Maybe not everyone stays put.  But enough so that you can feel like you come from a place that isn’t just going to blow away when the wind shifts.  And I think that’s actually something worth having.  We’ve been programmed to believe that we can drift across the continent finding work where it happens to be and move our kids and expect that everything will be like it was when we were kids.  But I don’t think it works that way.  You don’t have traditions without permanence and you don’t have a neighborhood when you don’t even know who your neighbors are.  And if you only see your family at weddings and (worse) at funerals, then how quickly will family become strangers?  Well just something I thought about while waiting for a ride.

Various Public Relations

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So, Tuesday I have a meeting with my marketer to see how I can achieve more of my goals for the launch.  The book seems to be sustaining sales but I’m not satisfied with the visibility with respect to reviews and general profile.  As I’ve mentioned I’m going to find out just how large a giveaway I can expect to perform.  Now, I have no idea whether this makes any sense at all.  After all, as a tactic giving something away for free seems to be defeating the purpose of sales.  But my whole reason for writing this book, is to get other people to read it too.  And if you’re competing with literally millions of other books and some of them have multi-billion-dollar companies marketing them then it may take extreme methods to break out of obscurity and catch the public’s eye.  And then again, I may just be kidding myself.  But I think I’m very close to making a decision on the path forward.

And there’s not much time left before I’ll be overtaken by other responsibilities and projects.  First Selectman Cthulhu has selected me as his personal spokesman with responsibilities for communicating his agenda to both the human population of Dunwich and also the trans-dimensional realm of the Great Old Ones.  That’s right I’ll be updating his LinkedIn and TikTok pages.  Currently he’s asked me to edit out the use of words like crush, dismember, maim and devour in his recent communications.  He’s up for re-election and he needs to finesse his image quite a bit.  I’ve suggested he watch several of the recent Godzilla movies and figure out how to mimic the joie de vivre of that radioactive reptile who has managed to cultivate a laid back and avuncular style in the last few years.  I told him he might want to think about a facelift.  But then he reminded me that technically he really doesn’t have a face.  It’s more of a foot with eyes, mouth and tentacles.  Well, a rose by any other name.

On the home front, Mr. and Mrs. Mallard have returned to dismal puddle and seemed very satisfied with whatever slop has run into the swamp.  Also, a pair of wood ducks have also appeared but I notice they are much more skittish than the mallards.  Well, it takes all kinds.  So far, we haven’t seen any ducklings.  Time will tell.

And I’ve cut down all of the raspberry canes and put about five pounds of 10-10-10 fertilizer on the bed in anticipation of a bumper crop this year.  I’m hoping it will expand significantly beyond the current patch and eventually triple into the whole garden.  This is a matter of turning necessity into a virtue since nothing else seems to flourish besides raspberries in that soggy area.

The southern ice sheet has retreated back to the massive driveway pile which is now only three feet high.  At the current rate of retreat, I calculate it will disappear completely by Memorial Day.  At which point the last of it will end up in my drink cooler for that barbecue event.

Well, things are moving apace.  Excelsior!

Vernal Equinox 2026

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According to Grok the vernal equinox occurred on Friday, March 20, 2026, at 10:46 a.m. EDT.  At that time Camera Girl and I were probably in Walmart buying eggs, coffee and chop meat.  When we got to the register the cashier was this friendly talkative old lady who wanted to tell us that if we took out one of our eggs, we could balance it on its end.  She explained that it was because of “the e-quick.”  Well, she was a very nice lady so I smiled and said, “That’s great.”

The reason I was along on this expedition was because Camera Girl’s twenty-year-old ride (Nelly) was in the shop and the surgeon wasn’t too sanguine on Nelly’s future.  The brake lines were leaking but when Dr. Steve put her up on the lift, he found metastatic rust throughout the length and breadth of poor Nelly.  Camera Girl was devastated and so was my bank account.  The surgeon asked if a mercy-killing wasn’t the best option but as a devout “right to lifer” I said, “No!!!!”  So, Dr. Steve left me with the sad news and said it would take a few days to get the parts and finish the work.

But when we got home slightly after the equinox, there was a message from Dr. Steve saying we could bring the patient home.  We rushed to find Nelly looking alive and well.  Dr. Steve said it was “a miracle.”  Nelly wasn’t as far gone as he had initially thought.  And equally importantly it hadn’t cost as much as I had feared.  So, Camera Girl and Nelly were reunited.  They drove home together and later on I celebrated this Equinox Miracle with a bowl of vanilla ice cream.

But the larger lesson I’ve learned is that nothing lasts forever.  Not even blue Toyota Corollas.  The power of New England winter road salt is existential.  The body of a car may look pristine with a bright paint job and a functional cd player in the dash board.  But the mortality that follows from chloride corrosion cracking is as final and fatal as death itself.  Nelly has served us faithfully and well.  And generations of our dogs have had their own blankets on the back seats that they relax on during trips to the vet’s office and the nail clipping place.  And decades of grandkids have sat in the back seat elbowing each other and complaining about how cramped they are.  But very soon all this will be disrupted.  They will notice that Camera Girl’s old car is no more.  And she is very sad about the whole thing.  I am too!  I have to buy another car.

Well, never look a gift horse in the mouth.  We’ve been given a reprieve and I’ll start figuring out what Nelly II will be.  And it turned out to be a nice day walking between stores and parking lots and I even had a nice review for my book on Amazon and some more sales.  So, all in all it wasn’t a bad e-quick as e-quicks go.

It Could Be Huge

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Just as I planned, we ate a late and leisurely breakfast today.  It was as warm and sunny as forecast.  Walking out in the sun by a frozen lake was very enjoyable and I even took a few photos just to prove I still remember how.  Then Camera Girl and I drove over to the big city (ha!) and had some Thai food.  Splendiferous.

I went over the communication I received from my book marketer and set up what I hope is a productive post-launch meeting where I can finalize a plan to finish off the launch with a large number of readers getting their hands on the book in the next week or so.

Apparently, there is a website called BookFunnel that will allow me to run a giveaway in exchange for the customer’s e-mail address.  This will facilitate follow-on advertising of my sequel books and other writing projects.  In conjunction with this the marketer thinks I should produce a follow-on epilog or teaser to entice the readers to sign up for some program of material that I will produce in the future.  All very interesting, but what I’m also interested in finding out is whether the traction I created with the launch is indicative of a book and sequels that will be popular or not very popular.  I basically don’t have any real knowledge about what a popular book start-up looks like.

I’ve sold a little over a hundred and twenty copies to date and that doesn’t seem to be an overwhelming response by the book buying public.  I was hoping for more like a hundred and twenty million copies or even a hundred and twenty thousand copies.  I’ve had to cancel my rental of MetLife Stadium for my book signing event.  Instead, I’ve taped together three or four of the boxes that Camera Girl gets her dog food bags delivered in and set them up in the lower driveway.  I hope it doesn’t rain soon.  That tape’s not so strong.  I’ll be giving away free key chains with the name of my local mechanic on them.  He had them out on the counter and I thought he wouldn’t mind if I took a few (or all) of them.  I don’t think he bought one of my books so I think it’ll be alright.

For my next book, maybe I’ll attempt to reach viral status using a best-seller adjacent name.  In other words, I’ll make it sound like some other popular work.  For instance, “Reacher” is a very commercially lucrative series.  So maybe I could have a series with a character named “Reached.”  He could be like Reacher only in the past tense.  So instead of being enormously large and strong I’ll make my character big but kind of old and worn out.  Sort of like Reacher in thirty years.  And he could fight crime but only in retirement villages and old age homes.  And his tag line will be, “What did you say?  Speak up you young punk!”  I think it could be huge.

Ah, That Was a Proper 2026

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So today it got up to 66οF and tonight it’s only going to get down to 38οF.  Tomorrow I’m off from work and it’s gonna be 67 οF and sunny all day, with no wind.  So, tomorrow is the official first day of un-winter.  Camera Girl and I will officially get up a half hour later, eat a leisurely breakfast, stroll around the devastated grounds and then go for a ride and walk around a lake, take a few photographs then go into town and have something special for lunch; maybe Chinese or Thai.  Life begins again.

Except for the north side of the garage roof, all the roof snow is practically gone.  And some areas of vegetation (mangled and brown) have reappeared behind the retreating snow.  Obviously, the absurdly high piles of snow I created over the course of the last few weeks will be there well into April (and in places into May) but those will just be there as a cautionary tale about the folly of living in New England.

The west field will be soggy for weeks while the snow retreats there last.  But within a week or two I intend to go there and cut down all of the raspberry canes and spread fertilizer on that bed.  Last year that program provided a bonanza of berries and I intend to duplicate that procedure this spring.  But the truly awful production we got out of the squash, eggplants and cucumbers over there has convinced me to move all of these beds to the south field.  I’m going to dig up a good chunk of lawn over there and plant vegetables and transplant some flowers that have languished too close to the forest shade.

So, there is a plan going forward and plenty of work to do.  But it’s just so good to finally be freed from sitting around in the house staring out at a world of snow.  They talk about cabin fever and I know exactly what they mean.  It’s a depressing, nervous state where you have to invent things to do to keep your mind off of your imprisonment.  It’s a time when you try to stick to exercise regimens just to avoid becoming a pile of mush over the inactivity of the winter.  And the short days just makes it worse because darkness makes you sleepy.

Okay, I’ll put all that behind me.  Winter 2025/2026 is officially dead and buried.  Even if we have that stupid April Fools’ Day nor’easter this year, it’s just there to provide “poor man’s fertilizer” for the vegetation.  I predict 2026 will be a very productive year with interesting scientific and technological news and improvements on the economic front.  But most important I predict that summer 2026 will provide the most memorable cookouts, barbecues and grilling that will be talked about for the next decade and will become a byword for successful outdoor parties.  Like some Shire gaffer, in the future you’ll see me eating a cheeseburger smothered in onions and relish and here me declare, “Ah, that was a proper 2026!”

08MAR2026 – This’N’That

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Today I spent a chunk of time with a roof rake pulling snow off the lower roofs.  These roofs have heavy plastic cleats glued to the metal to keep the snow from sliding into the gutters but there was so much snow that the weight cracked the glue and so these enormously heavy blocks of ice and snow were falling down onto the upper and lower driveways and blocking the routes we use to reach the road.  So, I forced the issue and pulled down all (most) of the snow with the rake and then spent a few hours moving the snow away with a shovel and wheelbarrow.  I was planning to use the snowblower to move the snow but all those plastic cleats would be bad for the rotating parts and it would have taken me so long to separate them out using a garden rake that I said, “to hell with it” and just used the wheelbarrow and shovel.  Well, they say work develops character and Camera Girl says I’m a character so it must be working.

I’ve had some interesting conversations on X with another author and he seemed genuinely interested in how my characters would advance in a sequel so I told him I should send him the e-book and then he could see the challenges I’m going to face deciding how I’ll clean up the mess I’ve created in the first book.  Also, I’m hoping to get a review out of him.  Of course, he’s not a genre fiction author so it may not be his cup of tea so I may not get a highly positive review but honest feedback is valuable so I’m interested.

Tomorrow, third grandson is coming over to spend time with us and absorb mass quantities of spaghetti and meatballs followed by mint chocolate chip ice cream.  He’s starting high school next year so I’ll have to try and up my game.  I wonder what form of entertainment he’ll favor.  I know this year his whole family has been on a hockey kick.  While hockey is far from my favorite form of entertainment, I feel I must try to adapt myself to the grandkids as best I can.  After all they’re the future and I’m practically extinct.

I got in touch with my marketer and said I wanted to discuss strategies to maximize numbers of readers by minimizing cost to the reader (up to and including giveaways).  She said I should make a point to collect e-mail addresses to allow for follow up advertising for sequels.  I will study her message and formulate some specific questions to facilitate getting answers at the meeting.  I’ve found marketing a book is an onerous task that’s far from fun.  At this point I want a strategy that sustains itself with minimal demands on my time.  But I may not get the answers I’m hoping for.

Alright, that’s enough for now.  I’m trying to stay away from the news of wars and scandals and elections and other tawdry concerns.  The world is certainly a messy place.

A Big Crazy Idea

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I have this crazy idea.  I want to get my book into the hands of an enormous number of people.  I heard of a guy whose book was given out to a hundred thousand people by some corporation for some reason unknown to me.  And after that it became very popular and sold millions of copies.  Now obviously that’s a crazy thing.  I think this was a hundred thousand physical copies not e-books.  Why a corporation would pay for a hundred thousand copies of a book to then give them away doesn’t make any sense unless it’s the Gideons giving away the Bible at hotels.

But for whatever reason it intrigues me.  Now theoretically I can give away a hundred thousand copies of my e-book by emailing them.  Of course, an e-mail provider will charge some fee for that much bandwidth.  But in terms of the files they’re free.  The trick would be to interest a hundred thousand people to request the book and actually read it.  There are book sale sites (e.g., Smashwords) that allow you to lower the sale price to zero.  But the trick would be to attract the right audience for the book.

I admit it’s kind of a goofy idea.  The whole reason for writing a book is to get people to pay you money for the privilege of reading it.  This stands that concept on its head.  But I think it’d get more satisfaction from knowing that a huge number of people had read my story than having a few hundred pay me for buying it.

I have a lot more research to do to figure out all the details of how doing something like this would work.  I want to target a right-leaning audience and so I’m looking at advertising on one of the right-leaning sites like Red State or something like it.  But one of the things is making sure it doesn’t cost me too much money.  After all I’m not a trillionaire.  I’m just a regular old multi-billionaire you know.

My book sales on Amazon reached one hundred tonight.  Maybe that was what triggered this megalomania.  After all it’s only a few orders of magnitude between a hundred and a hundred thousand.  What’s that between friends after all?  But I have learned a little bit about how difficult it is to reach across the “digital barrier” and communicate with the mass of humanity out there.  It requires you to master the secrets of the “algorithm” and “search engine optimization.”  Either that or you have to shell out a lot of dough.

But I’ll have to say it must have been more fun in the old days when a writer could sell a short story to Analog for a few hundred bucks and have a hundred thousand people read that story and give their feedback in just days or weeks.  I know there are now digital equivalents.  There’s a site called Royal Road where free content is uploaded and people vote with their eyeballs.  And maybe I’ll go that route.  Of course, I understand that most of the content is sort of video game fan fiction which is completely impenetrable to me.  And maybe an audience for my stuff would never show up there.  But I should look into it.  Well anyway, enough about this.  I’ll figure it out and see if it can be done and if it’s worth it to me or not.  Ah, the trials and tribulations of a great literary artist.  Oh, the pain, the pain.

More Marketing Stuff

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So, I spent some time yesterday and today sending a few complimentary copies of the book to reviewers and adjusting the Amazon Ads to concentrate on the “targets” that have produced sales.  So far it looks like the ads that work best are where Amazon selects viewers that have done a search for another product that is either “similar” to my book or “complementary” to it and place my ad somewhere on that search result page.  How Amazon gauges similarity and complementarity is of course the black box.

These targets that they decide on work better than matching my book to searches that contain keywords that my book has been matched with like “techno-thriller” or “vigilante justice” or “suspense thriller.”  These also work but at a lower rate.  So, what seems to be the case is that Amazon seems to know what they’re doing better than anybody else.  And I guess that makes sense.  The algorithm is the wizard behind the curtain but apparently, he’s not some medicine show tramp whose balloon was blown off course.  He’s the real deal.

So now that I’m running the marketing show I’m excited again and waiting for that magic moment when the algorithm decides that I’m ready for prime time and blankets the Amazon universe with free advertisements for my magnum opus.  And every time you open up an email from Amazon, my book will stare back at you in all its black and white splendor.  And once the ten millionth copy is sold, President Trump will invite me to the Oval Office and present me with the Trump/Kennedy Center Medal for the Most Beautiful Literature.  And I’ll autograph a copy of the book for him.  It’ll read, “To DJT, from one native New Yorker, to another.  You, kooky nut, you.  Don’t ever change.  Jake Barter”

But I digress (or hallucinate).  Of late I’ve read just how much AI novel writing has become sort of a catastrophe.  Apparently, there is a sizable segment of the book reading audience that is perfectly satisfied with AI slop.  And I don’t think this is shocking.  Think of what now passes for entertainment on broadcast television.  It’s already down to the level of mindless machine output.  I guess the question will be whether there will be a reaction to this, with a flight to quality occurring.  Even leaving my own personal writing out of this, I’d hate to think that literature will completely disappear from the face of the Earth in favor of subhuman cargo-cult knock-offs.

Well, I guess there can be all kinds of entertainment products out there.  After all, a big part of marketing is identifying a niche that isn’t being serviced optimally.  But it does make me wonder what that niche is for me.  Disgruntled right-wing old guys?  Well, why not.  Talk about a despised minority.  We’re positively reviled by everyone out there.  But I am hoping for a larger audience.  I have a small test audience of women who won the Goodreads giveaway.  I’m hoping for some feedback from them pretty soon.  I’ll compare them to the few women that have already read the book in my circle of friends.  It might be interesting

Must Be Global Warming Again

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I was looking at the Accu-weather forecast for Dunwich.  There was a special miasmal ectoplasm alert on for the area (as usual).  But the temperature forecast was eye-catching:

Tonight: Clear and bitterly cold.  Lo: 4°F

Tomorrow: Mostly sunny and cold; the coldest day until next winter.

That was an interesting statement.  Now don’t get me wrong.  Hearing that it would get down to 4°F was in no way cheery.  Single digits and below is a special part of the “charm” of New England.  Camera Girl and I prepare for this by stacking two hundred pounds of blankets on top of ourselves in bed and use snorkels to get air.  So, no, I’m not looking forward to tonight.  But to hear that from now on until next year it will not be getting horribly cold again is like being someone trapped in a flooded building where the water line is only inches from the ceiling and you’ve been dog paddling for dear life and breathing the last few inches of air for hours praying you wouldn’t drown and finally the tide begins to recede.  You experience a sense of relief and victory over a horrible enemy.

It snowed today but I waited until about 2pm and the sun came out and melted the dusting on the driveway.  I went around trimming back the ten foot piles of snow along the edge of the driveway just to show them who’s boss and how limited their remaining time would be.  I think as I struck with my shovel I taunted the snow in a somewhat insane manner.  It’s been a long winter.  The other day I was able to get the snowblower working.  I poured warm water down the chute and like magic it was completely functional.  So, all of the horror from last week was unnecessary.  But uncertainty ruled and I didn’t want to use up any time fiddling with the machine when I knew I barely had enough daylight to shovel myself out from a foot of snow.

But all of that is behind me.  From now on melting snow will be the reality and preparations will begin for spring.  Already we are preparing for the next milestone.  St. Patrick’s Day is coming up and Camera Girl will prepare her version of corned beef and cabbage.  Lately she hasn’t been boiling it.  The cabbage is sauteed and the beef is pan fried but it still connects us with the patron saint of the city of our birth (before Mamdani installed the minarets on St Patrick’s Cathedral).  After that Easter is right around the corner and dare I hope some lamb could be on the menu?  Camera Girl despises lamb.  She prefers ham or pork for Easter but every once in a while, she’ll provide a lamb alternative for lepers such as myself who enjoy a little flavor at Easter.

But all of this is premature.  Tonight, I’ll add another hundred pounds of blankets to the pile and we’ll hunker down to 4°F one last time.  And who knows, in a few weeks I might even start saying, “Boy I hope it cools a little, I’m stifling.  Must be global warming.”