This week we saw the last of Jim Acosta and Chuck Todd. Now each of them made farewell statements on air promising that they would be back bigger and better in some self-branded sub-stack-like-blog avatar sometime soon. Well, sure. So, did Don Lemon but when was the last time anyone remembers seeing him since his exit from CNN? Exactly.
So, this got me thinking. NBC’s parent company is kicking MSNBC to the curb (technically spinning it off) and at the same time lightening the boat of such flotsam and jetsam as Chuck Todd that isn’t bringing in cash anymore. And CNN is likewise giving the boot to someone as partisan and rancorous as Jim Acosta and plenty of other dead wood that is cluttering up their studio and tanking their ratings with the majority of American viewers.
Could this be the beginning of a new template for media companies? Could they be thinking of telling the truth? Well, not the whole truth of course. But maybe something close to the truth, or truth adjacent, or a reasonable facsimile of the truth? Well, probably not. But maybe they are picking up on the fact that about 70% of the country know they’ve been lying about everything from Russia gate, to COVID, to how the war in Ukraine is going, to what puberty blockers do to children, to how many illegal aliens are in the country, to how much crime is happening around us, to how senile Joe Biden was, to how stupid Kamala Harris is, etc., etc., etc.
Has the loss of credibility gone so far that these companies can’t make enough money to keep dolts like Acosta and Todd on the payroll anymore? I think the answer is a resounding yes. After all these people make millions of dollars a year. Think about that. Not only does Rachel Maddow make 25 million dollars a year but even Joy Reid (Joy Reid!) makes millions of dollars a year. If your company is losing money and you’re paying Joy Reid more than minimum wage you’re doing something terribly wrong.
It seems clear that in the new media landscape we are going to see things dry up for talentless hacks who think they’re actual reporters. CNN realized that news is being made by Donald Trump and his cabinet. The chances of Jim Acosta getting an interview with Donald Trump are precisely zero. Therefore, his value to CNN is the same; zero. And that goes for Chuck Todd. During his tenure on Meet the Press he was one of the most partisan and mendacious talking heads on television. None of the incoming administration will bother talking with him. He’s just a short, balding guy with a beard who no one wants anything to do with. So, he’s gone.
But who’s next? Well, if I were guessing I’d say anyone who makes an eight-figure salary has a bullseye on his back for sure. As seen recently with Maddow, taking a pay cut may be one of the ways to stick around for a while. But honestly, I think most of the suits running the networks are going to be looking to remove a zero from the paychecks of the media darlings they’ve been paying all these years. And even that isn’t going to be enough. We’re used to ABC, NBC, CBS, Fox, CNN and MSNBC. I think that’s a temporary situation. I think in another year or two the number of those networks will be half. Maybe ABC, Fox and pick one more.
And a similar thing may be going on with the print media. The New York Times seems to have stabilized its revenue. But the Washington Post is tanking. So is the Los Angeles Times. And so are many of the daily papers. Let’s face it, most liberals can probably get along just reading the New York Times. Maybe the right will adopt the Wall Street Journal (that is, if it stops leaning so far left as it has lately). But for the most part people get their news from the internet; YouTube and X. Small shops are able to make a living by providing factual coverage. Sure, they still slant it for their niche customers. But at least it still has some semblance of reality to it. So where does that leave the Acostas and Todds of the world? Unemployed.
You know this is a perfect time for Fox News to make a conscious effort to separate their opinion and news once and for all. And also develop a policy on the news side to report it right down the middle with no slant at all. I’d actually be willing to pay a small fee to get that kind of news coverage. But let’s face it. What’s the chance of something like that happening? Zero.